Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Investing in Long-Term Brand Building.

Marketing 262

Marketing Promotions Advertising Comparison Shopping 262

Retail TouchPoints

MARCH 23, 2021

Own your audience’s comparison shopping experience. Comparison shopping is a major part of the showrooming experience for most consumers. In a branded B&M environment, the comparison process works to your advantage: you win no matter which item they choose to buy. Harness the power of personalization .

Comparison Shopping 278

Comparison Shopping Consumer Shopping Location 278

Retail TouchPoints

MAY 5, 2021

DRINKS sells wine directly through its DTC platform Wine Insiders and also offers an enterprise solution to facilitate online wine sales at major retailers including Kroger , Thrive Market , Boxed.com , The Wine Shop on Instacart and its newest client, Macy’s. One of their biggest hang-ups?

Returns 272

Returns Consumer Marketing Comparison Shopping 272

Mass Relators

OCTOBER 25, 2023

–   Zebra Technologies Corporation  has announced the findings of its 16 th Annual Global Shopper Study that confirmed retailers are feeling the omnichannel squeeze, particularly with managing online returns and reducing shrink caused by theft, fraud and other contributing factors.

Checkout 52

Checkout Payment Services Returns Shrinkage 52

Retail TouchPoints

JUNE 28, 2022

Retailers sit on massive troves of data and almost none of them use it ,” said Peter Curran, General Manager at cloud commerce app Lucidworks in an interview with Retail TouchPoints. Do consumers return the entire product or part of their purchases? What features are guests engaging with on the products they see?

Consumer 265

Consumer Promotions Comparison Shopping Shopping 265

Retalon

SEPTEMBER 22, 2021

BORIS (Buy Online Return In-Store): Concentrates on reverse logistics. Turning your storefronts into local return centers gives your business advantages over purely online competitors. Customers are able to view the item before purchase, minimizing returns. Payment, return, and exchange policies. How does BOPIS work?

Fulfillment 41

Fulfillment Payment Services Inventory Management Shipping 41

Store Growers

FEBRUARY 13, 2019

For one of my clients, we managed to increase revenue by 35%, just from targeting a new country with their Shopping campaigns. Google Shopping campaign setup. Managing expectations. Is going abroad with Google Shopping worth the hassle? Bonus : Watch our free Google Shopping optimization training.

Shopping 62

Shopping Merchant Services Shipping Accounting 62