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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Investing in Long-Term Brand Building.

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Warrick Lambert Takes the Helm at Genie Shopping Amid Growth Surge

365 Retail

Genie Shopping, a leading UK retail price comparison engine , has appointed performance marketing expert Warrick Lambert as its first-ever Chief Executive Officer. This has been further bolstered by high-profile partnerships with tech giant Google , and renowned retailers such as eBay , Currys , and Schuh.

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How to Forecast Demand in Retail (2020)

Retalon

Demand planning can be a confusing term that combines both terms, but in most cases when retailers refer to demand planning they mean forecasting demand. Woman look at the stock market data on computer monitor. The Importance of Forecasting Demand in Retail Big Data Analytics. Also retail is no longer just brick-and-mortar.