How Gen AI is Reshaping our Understanding of User Intent
Retail TouchPoints
APRIL 17, 2024
From querying about not just “wine” but “a wine for trying to lose weight,” or not just “tequila” but “I want to impress someone with a nice tequila,” these interactions decipher intent. Strategies for Adapting in a Cookieless World As the industry braces for the gradual loss of data, priorities pivot.
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