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Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

Planned topics include: Tangible use cases for artificial intelligence (AI); Content marketing strategies that drive awareness and build trust; The evolution of contextual commerce through connected TV (CTV), retail media and other emerging channels. Click here to read the coverage. Click here to read the article.

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Best Buy Launches In-House Media Service With Emphasis on Building Diversity

Retail TouchPoints

Best Buy is the latest retailer to enter the advertising market with the launch of Best Buy Ads, an in-house media company designed to help shoppers explore the retailer’s products, services and offers. Best Buy Ads will partner with brands to guide their marketing efforts with relevant messages.

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Dollar General Puts Emphasis on Rural Shoppers by Enhancing Retail Media Network

Retail TouchPoints

Dollar General is enhancing its retail media network, DGMN, to better serve rural communities through the use of first-party data. DGMN can help companies reach more than 90% of active Dollar General customers through paid media.

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Retailers Increasingly Turning to Third-Party Resources to Handle Fulfillment

Retail TouchPoints

Get all the survey results and analysis in the 2023 Omnichannel and Fulfillment Benchmark Report, Retailers’ Toolkits Now Include Media Networks and Marketplaces Additionally, the percentage of retailers using third-party services such as Instacart , DoorDash and Uber Eats climbed from 45% in 2022 to 53% in 2023.

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IPO Fever: Mattress Firm, Guitar Center Become Latest Retailers to Explore This Option

Retail TouchPoints

The most recent company to explore the possibility is Mattress Firm , while Guitar Center reportedly filed for a confidential IPO, according to anonymous sources cited by Debtwire. Additionally, the company can step back from the IPO before the deadline without letting competitors know about future plans.

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Forrester: Seek New Revenue Sources to Avoid Commodity Price Wars

Retail TouchPoints

Forrester’s study found that 54% of brand decision-makers try to prevent at least some of their key products from showing up on online marketplaces, which is particularly important for companies that offer DTC but otherwise rely on selling through other retailers. “If Retail Media Networks’ Potential is Just Starting to be Realized.

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NRF Big Show to Spotlight Innovative Consumer Products and Workforce Solutions

Retail TouchPoints

Attendees will be able to vote for their favorite item in a Coolest Product Competition, with the two companies earning the most votes winning $15,000 and $10,000. Retail media networks on the rise: “Throughout 2022, it seemed as though a new retail media network launched every day,” Reda wrote.

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