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Next Phase of Wish Turnaround to Focus on Reducing Shipping Costs

Retail TouchPoints

As discount shopping app Wish continues its comeback effort , parent company ContextLogic outlined its plans for 2023 at a summit for its merchants — including a major overhaul of the platform’s shipment pricing structure in order to bring down shipping costs for customers. The brand also opened a pop-up shop from Dec.

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Ahead of the Holidays, Here’s What Ecommerce can Learn from Self-Checkout Shortcomings

Retail TouchPoints

As ecommerce has become a part of everyday life, customers have felt empowered to take control of their checkout experiences both in-store and at home. A recent study found shoppers of all demographics are warming up to the idea of self-checkout, seeing it as a faster option that eliminates the need to wait in line.

Checkout 288
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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. in November 2022. reads the company announcement. The company also reiterated that all TikTok-protected U.S.

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Beyond the ‘New Year, New You’ Marketing Cliché: How Inspirational Commerce Can Reignite the Shopping Flame

Retail TouchPoints

Retailers can reclaim their own style authority with resonant content that goes above and beyond a promotional message or tag line. Transactional commerce includes infrastructural elements like product listings, checkout, shipping and returns.

Marketing 264
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Target Adds Paid Option to Loyalty Program

Retail TouchPoints

The retailer will still offer its free-to-join Target Circle loyalty program and plans to enhance it by providing its 100 million+ members with access to automatic deals applied at checkout. Additionally, cardholders who want to join Target Circle 360 will pay the promotional price of $49 rather than the full $99 fee.

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A Small Business’s Guide To Boosting Checkout Conversion Rates

Retail Minded

In the competitive environment of e-commerce, most consumers expect businesses to offer them fast and easy checkout. However, a recent study reveals that the global online shopping abandonment rate is 69.8%. You may offer free shipping to entice potential customers into purchasing.

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Salesforce Predicts Just 1% YoY Online Sales Growth for U.S. Holiday Season

Retail TouchPoints

ecommerce sales this holiday season are forecasted to reach $273 billion , a 1% year-over-year growth rate, according to the Salesforce Shopping Index , which tracks online data and preferences of 1.5 BOPIS’ value increases even more after holiday shipping cutoff dates, when as many as one in three orders are fulfilled via BOPIS.

Returns 244