Retail’s Best Gift Ever? Zero-Party Data
Retail TouchPoints
JANUARY 28, 2022
Defined as data customers are willing to give to brands/retailers in return for discounts via a loyalty/rewards program or email, zero-party data is an oft-overlooked form of data collection thanks to its simplicity, but is now having a moment that will likely turn it into a permanent fixture in retail marketer’s toolkit.
Let's personalize your content