Remove Checkout Remove Location Remove Promotions Remove Visual Merchandising
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Can Kohl’s New Merchandising Strategy Create Holiday Magic?

Retail TouchPoints

Additionally, the retailer is heavily promoting its Top Toys List, featuring 20 of the hottest toys of the season, in stores with a dedicated area touting a cross-category selection of products. New Services to Empower Holiday Shoppers Like many retailers, Kohl’s has extended its holiday marketing and promotions calendar.

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Athleta’s Fourth NYC Store Opens with Strong Focus on Community Events

Retail TouchPoints

1 — the brand’s fourth location in New York City. This Athleta location also offers products from Athleta Girl. The brand’s messaging is also relayed in campaign imagery displayed throughout the store in stills and a large video installation in a lounge area located near the rear fitting area of the store.

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How Technology and Science Create Unforgettable, Immersive In-Store Experiences

Retail TouchPoints

Tailoring the shopping experience to individual preferences, like offering personalized product recommendations and customized promotions, is a psychological strategy that makes customers feel valued and understood, leading to a positive brand perception. Convenience factors greatly in consumer decision-making.

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Amazon Style’s Digitally Powered Brick-and-Mortar Experience Blends Human Touch With AI Sales Support

Retail TouchPoints

Amazon Style plans to open a second brick-and-mortar location later in 2022 at the Easton Town Center in Columbus, Ohio. Expanding Checkout Options Beyond In-Store Shopping. At the checkout counter, payments may be processed via Amazon One , the company’s contactless, hover-enacted palm-identification technology.

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How to Use Fixtures to Direct Traffic Flow

Independent Retailer

Used to announce inventory or stock items, they can often be positioned around your store’s space with captivating imagery to help customers locate where kitchen gadgets are or where exactly electronics are located. This is a subtle way to promote, complete a look, and help your store make sales without having to lift a finger.

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6 Key Strategies for Enhancing Retail Conversion

V Count

You may also develop a reward or loyalty program and offer them freebies or special promotions to ensure they regularly visit your store. Long wait times at the checkout are one of the biggest reasons a customer shies away from making a purchase at a retail store.

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6 Key Strategies for Enhancing Retail Conversion

V Count

You may also develop a reward or loyalty program and offer them freebies or special promotions to ensure they regularly visit your store. Long wait times at the checkout are one of the biggest reasons a customer shies away from making a purchase at a retail store.