Bytes to Bites: Lessons from Building the Nation’s Largest Online EBT System
Retail TouchPoints
JULY 15, 2025
Late one night, while examining checkout flows, I noticed a troubling pattern: a significant number of visitors originating from lower-income zip codes were adding groceries to their carts, proceeding to checkout, and then abruptly abandoning the process. It underscored that simply enabling EBT transactions wasn’t sufficient.
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