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As retailers collect more data on customer behavior and uncover new patterns and trends, they can use their insights to optimize other storeoperations — even if those other stores aren’t AI-enabled. They can even optimize in-store merchandising by studying conversion rates based on a mix of products in the same area.
To maximize both sales and profitability this holiday season, both retailers and brands will need to focus on customerretention and loyalty: “A lot of switching happened over the past few years, and now consumers are looking for value and quality,” said Garf. In fact, 74% of associates’ time is on non-checkout functions.
The same technology also can prompt customers with proactive messages after they leave the checkout page, but before they leave the site entirely, to capture them in the moment. Say your strategy is to have POS devices at dedicated locations as well as self-checkout, mobile POS and automated checkout,” said Witcher. “So
Analytics tools assimilate masses of information, including individual purchase history, browsing habits, and search queries, to help retailers understand the factors that may encourage customers to engage in a purchase. These timely interventions with customers can make the difference between winning or losing a sale.
With consumers becoming more at ease with virtual space interactions, retail businesses have no choice but to ramp up their digital strategies and touchless technologies to meet the pent-up demand for seamless omnichannel operations. Self-service check-ins and checkouts have become the new norm, saving time and money for retailers.
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