In-Store Retail Media Flexes to Move Beyond Digital Screens
Retail TouchPoints
JANUARY 31, 2025
When our customers walk into a Macys or a Bloomingdales , some of them already have a sense of the brands in their consideration set, Krans said in conversation with Retail TouchPoints. The 2024 Store Design & Experience Survey found that store design and visual merchandising teams are increasingly recognizing this new imperative.
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