Remove broad-match
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Broad Match Modifier is Gone: Here Is What To Do Next

Store Growers

After years of tinkering with keyword match types , they’ve made yet another change. The short version: broad match modifier stops being a match type and an “updated phrase match” will take its place instead. This change to the match types seriously shakes things up.

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Kohl’s Leans into Pinterest Collab for the Holidays, Focuses on ‘Agile Content’

Retail TouchPoints

Some recent examples include: The launch of an Outfit Color Match tool — knowing consumers shop by color first, and style second, this experience allows consumers to lead with the color palette that resonates with them. From there, consumers are driven to Kohls.com to shop outfits within a specific color theme.

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How Amazon’s Anti-Counterfeit Unit Keeps Fake Products off its Site

Retail TouchPoints

Amazon’s seller verification processes use document forgery detection , advanced image and video verification and other technology to quickly confirm the authenticity of government-issued identity documents, to ensure they match with the individual trying to sell on Amazon.

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Brand Lists In Google Ads: What Are They And How To Use Them

Store Growers

Here is how it works: Brand exclusions prevent your Performance Max campaigns from showing up for these brands Brand restrictions make sure your broad match keywords in Search campaigns focus on these brands If you want to add a brand that’s not included yet, you can click “ Request a brand ” to add a new one.

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RICE 2022: How Brands Can Turn Their Unique Expertise into Memorable Value Propositions

Retail TouchPoints

Overcoming this challenge requires DTC companies to leverage their advantages as specialty retailers in order to deliver highly targeted messages that lay out their value proposition, while also delivering a personalized experience that a broader marketplace simply can’t match. “I We’ve layered on a couple of things with that.

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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

Intending to provide consumers the ability to shop for sheets as they do fashion, Sheet Society allows customers to mix and match colours, fabrics and sizes, as opposed to being forced to purchase a whole set. With a mission to ‘make better bedding’, expanding the product range made sense, founder and CEO Hayley Worley, told Inside Retail.

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Give the Gift of a Hyper-Personalized Shopping Experience this Holiday Season

Retail TouchPoints

This allows them to deliver offers and recommendations that match where the customer is in their online shopping journey at nearly any given moment. Legacy search solution s make it harder for ecommerce retailers to deliver individually personalized experiences to their customers because they are built on keyword-matching technology.

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