Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller
Retail TouchPoints
AUGUST 24, 2023
Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. If Educational Insights is any indicator, it’s as game-changing as brands hoped it would be. We don’t even see TikTok as a social platform anymore; we see this as an entertainment platform ,” added Parkhurst.
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