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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. and managed by the U.S. in November 2022.

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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. If Educational Insights is any indicator, it’s as game-changing as brands hoped it would be. in November 2022. Could Content-First TikTok Overtake Product-First Amazon?

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Jason & Scot Show Episode 311 – Video Commerce with Qurate’s Brian Beitler

Retail Geek

Brian has also served as the CMO of Qurate Retail Group, in addition to many other interesting marketing roles in the retail world. We cover video commerce, differences in adoption between Western and Eastern Markets. We met Brian at Etail Boston and arranged this interview. A few few years and here I am at curate Retail Group.