Retail TouchPoints
FEBRUARY 14, 2024
Express’ ability to avoid bankruptcy hinges on whether its lenders will agree to provide more liquidity or loosen repayment options, and whether the company’s vendors will continue shipping goods without tightening payment schedules, the sources told WSJ. The company’s total debt at the end of the third quarter was $274.7
Retail TouchPoints
SEPTEMBER 12, 2023
Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. in November 2022. Photo courtesy of TikTok)
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Wiser
JUNE 5, 2023
A good transportation infrastructure helps reduce costs associated with delays while ensuring timely deliveries so that customers receive their orders on time and without damage to items shipped. Blocked shipping routes can also lead to decreased customer satisfaction due to a lack of availability, higher prices, and slower delivery times.
Inside Retail
AUGUST 22, 2023
Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. Its campaigns featured a wide range of models across the gender spectrum with different skin tones, body types, and aesthetics.
Inside Retail
FEBRUARY 8, 2022
Douglas Low: It was a global offering, so you were either purchasing things from Paris or New York, and then they were shipped to you. But in the past, it was a lot harder to market to A.P.C. DL: We hired a new marketing manager, new buying manager, new creative brand manager.
Retail Focus
NOVEMBER 28, 2022
As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Brands are looking at ways to add value to the customer’s journey within their spheres. . What lessons can be learned?
Retail TouchPoints
MARCH 9, 2023
Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the Chief Marketing, Digital and Omni Officer of Forever 21 , but also because he has a 17-year-old daughter. Easier said than done, especially for a brand that is still working its way back from the brink. My daughter lives in technology.
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