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Managing retail touchpoints for a positive customer experience

Retail Focus

Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . On the one hand, operational changes and on the other hand, changes linked to the user experience. Acknowledging the power of technology .

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Managing retail touchpoints for a positive customer experience in an omnichannel context

365 Retail

Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . On the one hand, operational changes and on the other hand, changes linked to the user experience. Acknowledging the power of technology .

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From Pop-Up Stores to Seamless Experiences

Retail Focus

Is it the products it offers or the way it shapes customer experiences? In today’s dynamic market, retailers must adapt and innovate to capture the attention of customers who are constantly seeking novelty and excitement. Such a perspective would be a grievous misjudgment, one that brand managers should vigilantly avoid.

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Is Localization the Key to Increased Sales?

Retail TouchPoints

When we consider the methods that have successfully held onto existing customers as well as garnering new ones, there is a common theme: personalization. If the past few years have taught us anything, it’s that personalizing the customer experience is what keeps consumers coming back time and time again.

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Payless Relaunches E-Commerce Business, Plans To Open 300-500 Stores

Retail TouchPoints

When Payless ShoeSource filed for bankruptcy protection in February 2019, the company began two months of liquidation sales for its portfolio of approximately 2,500 North American locations and wound down its e-Commerce operations.

Planning 197
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From Foundation to Innovation: Navigating Through Brand & Retailer Maturity Phases

Wiser

Brand Consistency: Expanding brands prioritize uniformity across retail channels, focusing on compliance challenges to maintain brand integrity and ensure consistent customer experiences.

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Report: Tru Kids Shutters its Two Toys ‘R’ Us Stores After One Year

Retail TouchPoints

The company will still operate its ecommerce site, which directs shoppers to Amazon to make purchases, and license the Toys ‘R’ Us brand to stores in non-U.S. As a result of COVID, we made the strategic decision to pivot our store strategy to new locations and platforms that have better traffic,” said a Tru Kids spokesperson in a statement.