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How Vans Transformed its Visual Merchandising with ‘Digital-First’ Processes

Retail TouchPoints

Vans has increased the efficiency workflow for its visual merchandising and monthly floorset process using solutions from IWD. Our biggest challenge over the past year has been adapting our floorset process digitally,” said Paul Rupert, Visual Merchandising Manager for Elevated Retail at Vans in an interview with Retail TouchPoints.

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How EMERGE in Color’s Design Connected Black Creatives With Luxury Consumers

Retail TouchPoints

in addition to including a virtual live shopping component to make the experience available digitally in order to reach more luxury consumers wherever they are located. The trio hope to bring this concept to additional cities such as New York and Nashville, Tenn., It looks like a permanent store. “If

Consumer 321
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4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers

Retail TouchPoints

While Urban Outfitters ’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination for consumers’ “next generation of life,” when they’re starting careers and families, according to Chief Marketing Officer Elizabeth Preis. As a company, we place a huge premium on creativity.

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Lone Design Club Launches First Pop-Up Store in Wembley Park

Retail Focus

With unique visual merchandising and immersive retail trends, visitors can expect an interactive and engaging experience that goes beyond just browsing products. This is a timely message as more consumers are becoming conscious of their environmental impact and looking for ways to make more sustainable choices.

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How EMERGE in Color’s Design Connected Black Creatives With Luxury Consumers

Retail TouchPoints

in addition to including a virtual live shopping component to make the experience available digitally in order to reach more luxury consumers wherever they are located. The trio hope to bring this concept to additional cities such as New York and Nashville, Tenn., It looks like a permanent store. “If

Consumer 130
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How Hydra Health is Transforming the Hospital Gift Shop

Retail TouchPoints

Stores are curated and merchandised to reflect a high-end boutique or spa. We design our stores so that they could fit in downtown Manhattan or a cute boutique area; we do not follow the hospital design guidelines.” And then we expand that to create amenities that actually serve and provide what people need.”

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Why local retail communities are important, and how retail design can encourage community retailing.

Retail Focus

A ‘ brand community ’ refers to a group of consumers who share a common interest or passion for a particular brand. Traditionally, community retailing initiatives included local farmers’ markets, boutique stores hosting art exhibitions or workshops, or retailers supporting neighborhood cleanup campaigns.