Inside Retail

MAY 7, 2024

This concentration of control has eroded what the internet was designed for. As marketers, we are caught in this dynamic, relying on platforms while increasingly losing control over our audience access and data. As marketers, we need to find customers, but platforms increasingly control that access.

Advertising 147

Advertising Marketing Returns ATS 147

Retail TouchPoints

APRIL 3, 2024

Think of digital signage like a blog or social media page: It needs new content on a constant basis in order to maintain interest and drive engagement. The challenge is knowing what makes digital signage content truly relevant in the eyes of your customers. The same concept applies to digital signage.

Promotions 267

Promotions Customer Experience Point of Sale Accessories 267

Cisco Retail

DECEMBER 6, 2023

This is the season when marketers, just like everyone else, try to predict what lies ahead in the new year. Throughout 2023, Cisco Marketing has been looking at the latest trends and how they will… Read more on Cisco Blogs

Marketing 98

Marketing ATS 98

Retail TouchPoints

JULY 14, 2023

“What’s in a shopping cart says a lot about our customers and who they are,” said Casey Schlaybaugh, VP of Brand Strategy and Marketing at Walmart in a blog post. It’s more than just a shopping list — carts give us a glimpse into our customers’ passions, interests and what matters most in their daily lives.

Shopping 187

Shopping Accessories Consumer Marketing 187

Inside Retail

FEBRUARY 22, 2024

Her savvy for social media not only sells out products but landed her a role as head of sales for ANZ at LTK, the world’s largest premium influencer marketing platform. How did you get into the retail industry, and what are some of the different roles you’ve held along the way? Inside Retail : Tell me about your career journey.

Fashion 130

Fashion Accessories Boutique Department Stores 130

Inside Retail

NOVEMBER 21, 2023

What it had wanted to do was to “ generate talk ” about rediscovering favourite flavours. Jim’s could fill a gap in the beauty market Industry researcher IBISWorld says Australia’s beauty industry is characterised by “market saturation and the wholehearted acceptance of its products by consumers”, which isn’t a good sign for Jim’s.

Advertising 233

Advertising Marketing Accounting Consumer 233

Small Biz Trends

JUNE 18, 2022

People have been predicting the death of blogging for years. And yet, blogs continue to deliver results for businesses across industries. If you’re thinking of starting a blog or improving your current content strategy, these tips from members of the online small business community may help. Start Your Own Blog.

Promotions 132

Promotions Planning Marketing ATS 132

Intelligence Node

AUGUST 17, 2021

How High-End Brands Maximize Their ROI Premium pricing is one of the most lucrative market strategies available… But naturally, it’s not for everyone. Here, we explore which brands can go premium, what they stand to gain and lose, and why price alone isn’t everything.

Marketing 197

Marketing 197

Retail TouchPoints

APRIL 27, 2023

with other markets to potentially follow depending on the results. the story is a bit different: in 21 markets where Meta sees a “future opportunity to introduce checkout,” Shops without checkout — i.e. those that link out to an external merchant website — will continue to be supported for the time being. Outside of the U.S.

Merchant Services 288

Merchant Services Shopping Checkout Social Commerce 288

Retail TouchPoints

JANUARY 15, 2024

Within the larger global market, McKinsey estimates that the retail and CPG sectors have the most to gain from AI , with potential to harness the tech and drive huge improvements in operational efficiency as well as the customer and employee experience.

Loss Prevention 301

Loss Prevention Planning Customer Experience Inventory Management 301

Retail TouchPoints

SEPTEMBER 14, 2023

Meta has introduced a slate of new advertising tools ahead of what the Facebook parent company is referring to as “the first AI-powered holiday season.” AI is taking center stage across the advertising industry with more tools available to marketers than ever before.”

Advertising 295

Advertising Shopping Promotions Marketing 295

Inside Retail

DECEMBER 15, 2021

Affiliate marketing has become a multi-billion dollar industry globally – but in Australia, the concept remains shrouded in suspicion, largely misunderstood by consumers. Its share of the broader e-commerce market is just a fraction of that in China or the US. Around a quarter of affiliate marketers are working in the fashion sector.

Marketing 255

Marketing Payment Services Wholesale Apparel 255

Inside Retail

SEPTEMBER 20, 2023

But these days they have a new tool to rely on that takes away the guesswork: Experimentation shortens the time it takes to go to market and speeds the improvement process. That’s the key part: we are not only launching and praying now, we’re experimenting and iterating.”

Checkout 264

Checkout Marketing Accessories Advertising 264

Inside Retail

JANUARY 11, 2024

This is where acute marketing tactics come into play. How the Stanley tumbler went from dead to widespread When Stanley was originally launched in 1913, the company’s beverage and food containers were primarily marketed toward “rough and tumble” male consumers for arduous expeditions like hikes or long travel journeys.

Department Stores 130

Department Stores Wholesale Marketing Consumer 130

Retail TouchPoints

SEPTEMBER 29, 2021

asked Jessica Doyle, VP Global Communications and Marketing, Etsy in a blog introducing the virtual home. The marketplace gained a major foothold in the Latin America market earlier this year when it purchased Elo7 , which was already often referred to as “the Etsy of Brazil.” Now, you won’t have to, thanks to The Etsy House.”.

Marketing 224

Marketing 224

Retail TouchPoints

MAY 24, 2023

We’re excited about this continued collaboration as it extends our vision for the future of retail media, offering brands another powerful marketing lever inside the store,” said Cara Pratt, SVP at Kroger Precision Marketing in a statement. stores following a three-year pilot with Cooler Screens. and The Mars Agency.

Advertising 225

Advertising ATS Grocer Planning 225

Inside Retail

AUGUST 21, 2022

Following a successful virtual event last year, we are thrilled to bring Sephoria back again this year to even more visitors from around the globe,” says Jessica Stacey, SVP external communications and experiential marketing at Sephora. Advertising and marketing in beauty have completely changed over the last century.

Beauty and Health 220

Beauty and Health Advertising Marketing Fashion 220

Retail TouchPoints

JULY 24, 2023

What works for you, likely doesn’t work for the next person. Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign.

Marketing 216

Marketing Retail Marketing Advertising Promotions 216

Small Biz Trends

NOVEMBER 19, 2022

See how to make the most of them in this Blogging Unplugged post by Jasmeet Singh. Calculate Your Marketing ROI. If you want to improve your business, you first need to understand what’s working and what isn’t. When it comes to marketing, this involves calculating the ROI of your current strategies.

Marketing 132

Marketing Planning 132

Inside Retail

JULY 27, 2023

In between competing at the London Diamond League athletic event, which attracted over 50,000 people, she recently shared how she manages her time while juggling both careers, what it takes to make a great PR, and what a typical Tuesday looks like. And what are some of your career highlights so far?

Management 130

Management Apparel Marketing ATS 130

Retail TouchPoints

JANUARY 8, 2021

I’ll now explain exactly what a lifestyle business is, the steps you should take to launch one, and useful tools for setting up and running a successful business from your own home. What is a Lifestyle Business? Examples of lifestyle businesses include blogging, affiliate marketing , ecommerce and consulting.

Clienteling 248

Clienteling Finance Planning Marketing 248

Inside Retail

APRIL 4, 2024

Due to growing safety concerns, especially for femme-presenting individuals and the elderly, the market for non-lethal self-defense weapons, such as pepper sprays or wearable devices, is expanding, especially in North America. According to Verified Market Research , the self-defense products market was valued at around $2.9

Payment Services 130

Payment Services Specialty Store Advertising Shipping 130

Inside Retail

JULY 15, 2021

What started out as a personal blog for Jessica Sepel during her studies in health and nutrition over 10 years ago, laid the foundations for what is now leading wellness and lifestyle brand JSHealth. The next step for us is the Asian market. The online business grew by 800 per cent during the pandemic. Next up is Asia.

Boutique 244

Boutique Marketing Returns Consumer 244

Retail TouchPoints

JULY 7, 2022

The content they’ve created never could have come out of working with an agency — we couldn’t really even have planned or imagined what they created.”. Nevertheless, brands agree that setting up guardrails and parameters for success is vital no matter what an influencer’s follower count is. It can all be a tricky balancing act.

Marketing 274

Marketing Social Commerce Consumer Management 274

Small Biz Trends

MAY 7, 2022

There’s no wrong way to form a digital marketing strategy. In this Blogging Wizard post, Nicola Bleu lists the most important skills for social media managers. It can also be beneficial for small business branding and marketing. In this Mostly Blogging post, Janice Wald looks at some of her most liked tweets.

Marketing 126

Marketing Accounting Management ATS 126

Small Biz Trends

SEPTEMBER 10, 2022

From writing tips to SEO tools , here are their top content marketing suggestions for the week. Learn the Secret to Great Blog Writing. Blogging is still one of the most prominent types of content marketing. But with so many blogs available online, you need great writing to make yours stand out.

Marketing 133

Marketing Consumer 133

Small Biz Trends

MAY 14, 2022

It’s impossible to know exactly what’s in store for the future of your business. Your website and marketing materials don’t just communicate with future clients and customers. In this Internet Marketing Ninjas post, Ann Smarty describes exactly how to create a content creation strategy for your business.

Planning 130

Planning Marketing Consumer 130

Retail TouchPoints

AUGUST 15, 2023

What it didn’t have at that point was a streamlined, intuitive online checkout process — and that quickly became a major hindrance to the company’s DTC expansion plans. What we love about the Bolt experience is that we aren’t making our customers hunt and peck and have to think about what to do next. said Narang. said Narang.

Checkout 178

Checkout Merchant Services Payment Services Customer Experience 178

Wiser

APRIL 18, 2023

Developing a new product and introducing it to the market is a huge and often daunting task, but it’s necessary for businesses that want to stay competitive in a fast-paced industry. What Does Product Launching Really Mean? Well, now is when their marketing team would start advertising for it. That’s your opening.

Advertising 158

Advertising Promotions Planning Marketing 158

Small Biz Trends

MAY 12, 2022

A travel blog is a great way to document your travels, share your experiences, and show the amazing destinations you’re visiting. Once you establish a travel blog and a following, you can find ways to monetize it and grow your channel. Let’s go through how to start a travel blog and how to make money blogging.

Promotions 98

Promotions Planning Marketing Accounting 98

Retail TouchPoints

FEBRUARY 15, 2024

Optimizing Communication Touch Points Creating a more connected product – and in turn, a more connected user experience – starts with identifying and understanding the major communication touch points for your product and what they mean to your audience. more effective than traditional influencer marketing, and 6.6X

Consumer 220

Consumer Customer Experience Shopping Marketing 220

Rangeme

NOVEMBER 28, 2023

This is just what Gianna Malatrasi, Co-Founder & CEO of The Panza did. The brand was one of 12 selected by Madeleine Yastrow, Owner of Maddie’s Market , who ran a sourcing campaign this past summer (see full video interview with Malatrasi below!) Everything is streamlined and clear.

Marketing 98

Marketing Planning ATS Consumer 98

Wiser

JULY 18, 2023

But what many people don’t realize is that behind all the fun and festivities are insights to be gleaned from shopper purchase data. But what many people don’t realize is that behind all the fun and festivities are insights to be gleaned from shopper purchase data. But what exactly did they buy? and this year was no different.

Consumer 148

Consumer Promotions Discount Store Apparel 148

Wiser

JULY 25, 2023

While tried-and-true methods like direct mail or word-of-mouth marketing hold their own, newer strategies leveraging the ubiquity of the internet and social media cannot be ignored. No matter what size your business is or how long it has been around, there are always new methods available that can help boost visibility and increase sales.

Promotions 147

Promotions Advertising Marketing Planning 147

Small Biz Trends

MAY 28, 2022

In this Blogging Wizard post, Nicola Bleu offers several relevant statistics. But they can actually be powerful marketing tools. If you’re ready to make the most of memes for your business, read this Mostly Blogging post by Janice Wald for a guide. Then head over to the BizSugar community to see what members are saying.

Marketing 140

Marketing Consumer 140

Small Biz Trends

JUNE 3, 2022

Blogging can refer to anything self-published online including photography, writing, and other forms of media containing information. Blogging has become a popular practice in most parts of the world. Blogging can help you rank your business in search engines, engage with your audience, and attract visitors that turn.

Accounting 139

Accounting Promotions Fashion Planning 139

Small Biz Trends

JUNE 4, 2022

There are tons of tech tools and trends that may impact your digital marketing strategy. This can have far-reaching implications for businesses that market digitally. Then head over to BizSugar to see what members are saying. Learn about the importance of user oriented SEO testing in this Semrush blog post by Brian Moseley.

Marketing 128

Marketing Brand Management Promotions Management 128