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How brands like Béis and Go-To cultivate, and keep, devoted brand fans

Inside Retail

What separates a loyal customer from a devoted brand fan is not how much or how often they make a purchase. Brand fans go beyond merely being satisfied customers; they’re fervent devotees who transcend consumerism to become champions of a brand’s ethos. But for those who can, a whole new world of success awaits.

Marketing 288
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Building Connected Commerce in the Age of Loneliness

Retail TouchPoints

Optimizing Communication Touch Points Creating a more connected product – and in turn, a more connected user experience – starts with identifying and understanding the major communication touch points for your product and what they mean to your audience. The question remains — how do we increase that positive impact?

Consumer 223
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Google’s Second Store to Feature ‘More Intimate’ Neighborhood-Focused Format

Retail TouchPoints

The new Brooklyn Google Store will be the first to feature what David Williams, Director of Retail Operations at Google, calls a “neighborhood stores” format , with a smaller, “more intimate” footprint than the Chelsea flagship and design elements celebrating the shop’s location.

Location 264
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Ecommerce Companies Should Care that the FTC is Targeting False AI Claims

Retail TouchPoints

But the Federal Trade Commission has put opportunists on notice, writing in a blog post last month that “false or unsubstantiated claims about a product’s efficacy are our bread and butter.” What Kinds of Claims will the FTC Possibly Penalize? What are some of the Established Use Cases for AI and ML in Ecommerce?

Marketing 232
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How Streamlining Digital Checkout Boosted Polywood Conversions Nearly 50%

Retail TouchPoints

What it didn’t have at that point was a streamlined, intuitive online checkout process — and that quickly became a major hindrance to the company’s DTC expansion plans. Once there’s a certain percentage of fraudulent orders, financial companies [can stop servicing you].” We became aware of Bolt right in the middle of this crisis.

Checkout 180
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As Amazon Launches AI Shopping Assistant, Jassy Predicts AI will Drive ‘Tens of Billions’ in Revenue in Coming Years

Retail TouchPoints

Tapping into Gen AI to Improve Online Shopping Trained on Amazon’s product catalog as well as information from across the web, Rufus can answer customer questions on a variety of shopping needs and products, provide comparisons and make recommendations, all within a conversational context. customers in the Amazon mobile app.

Shopping 235
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Amazon Adds New Social Shopping Features Including ‘Consult-a-Friend’

Retail TouchPoints

The company reports that so far this year, customers on its app have used the “share” button billions of times to send product listings to friends and family via messaging services, social media and email. Consult-a-Friend is currently being tested with select Amazon customers in the U.S.,

Shopping 245