How brands like Béis and Go-To cultivate, and keep, devoted brand fans
Inside Retail
MAY 16, 2024
What separates a loyal customer from a devoted brand fan is not how much or how often they make a purchase. Brand fans go beyond merely being satisfied customers; they’re fervent devotees who transcend consumerism to become champions of a brand’s ethos. But for those who can, a whole new world of success awaits.
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