Inside Retail

FEBRUARY 22, 2024

Her savvy for social media not only sells out products but landed her a role as head of sales for ANZ at LTK, the world’s largest premium influencer marketing platform. How did you get into the retail industry, and what are some of the different roles you’ve held along the way? Inside Retail : Tell me about your career journey.

Fashion 130

Fashion Accessories Boutique Department Stores 130

Intelligence Node

AUGUST 17, 2021

How High-End Brands Maximize Their ROI Premium pricing is one of the most lucrative market strategies available… But naturally, it’s not for everyone. Here, we explore which brands can go premium, what they stand to gain and lose, and why price alone isn’t everything.

Marketing 197

Marketing 197

Retail TouchPoints

JULY 24, 2023

What works for you, likely doesn’t work for the next person. Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign.

Marketing 235

Marketing Retail Marketing Advertising Promotions 235

Inside Retail

AUGUST 21, 2022

Following a successful virtual event last year, we are thrilled to bring Sephoria back again this year to even more visitors from around the globe,” says Jessica Stacey, SVP external communications and experiential marketing at Sephora. Advertising and marketing in beauty have completely changed over the last century.

Beauty and Health 242

Beauty and Health Advertising Marketing Fashion 242

Retail TouchPoints

MARCH 16, 2023

As the trial-and-error of generative AI plays out live, some very real, tangible use cases for retailers are beginning to emerge, particularly when it comes to the content that forms the meat of any digital commerce operation. “My The descriptions do matter, content matters, words matter, and this new AI is incredibly good at it. ”

Merchant Services 321

Merchant Services Visual Merchandising Advertising Management 321

Small Biz Trends

SEPTEMBER 10, 2022

Online content creation requires a tricky balance. From writing tips to SEO tools , here are their top content marketing suggestions for the week. Content creators must find ways to offer real value while also appealing to search engines. Analyze and Optimize Content Fast. Learn the Secret to Great Blog Writing.

Marketing 133

Marketing Consumer 133

Retail TouchPoints

MAY 23, 2023

Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event on May 23, 2023. Merchants in the U.S. will be able to access Product Studio from the new and improved Merchant Center Next product listing platform, as well as from the Google & YouTube app on Shopify , available this summer.

Merchant Services 293

Merchant Services Advertising Shopping Management 293

Wiser

APRIL 15, 2024

In the era of digital transformation, brands face an increasingly complex web of content compliance obligations. As the guardians of your brand’s online presence, understanding the critical importance of monitoring content compliance is paramount. What is Content Compliance?

Consumer 78

Consumer Wholesale Advertising Marketing 78

Retail TouchPoints

FEBRUARY 8, 2023

The State of the Union: Paid Advertising In the current market climate, running paid ads would only burn a hole in your pocket. The current ad prices are double what they used to be. Prioritize content marketing. When people search for products and services on Google, they don’t want to see ads, they want content.

Advertising 243

Advertising Customer Retention Marketing Consumer 243

Retail TouchPoints

JUNE 30, 2023

We are a company all about relationships because that’s what our customers are celebrating when they buy from us — all the relationships in their lives. Those include one from Danielle Moss, Co-founder of the popular lifestyle blog The Everygirl , who described how her great-aunt inspired her as a mom.

Marketing 256

Marketing Consumer Shipping Shopping 256

Retail TouchPoints

MARCH 8, 2022

For more than a decade, Babylist has helped make researching, registering and buying items more seamless, thanks largely to its robust content strategy. Through quarterly surveys, consumer panels and individual UX research, Babylist has been able to master its content strategy. Photo credit: Babylist.

Consumer 298

Consumer Promotions Marketing Shopping 298

Inside Retail

SEPTEMBER 20, 2023

But these days they have a new tool to rely on that takes away the guesswork: Experimentation shortens the time it takes to go to market and speeds the improvement process. That’s the key part: we are not only launching and praying now, we’re experimenting and iterating.”

Checkout 264

Checkout Marketing Accessories Advertising 264

Small Biz Trends

NOVEMBER 19, 2022

See how to make the most of them in this Blogging Unplugged post by Jasmeet Singh. Calculate Your Marketing ROI. If you want to improve your business, you first need to understand what’s working and what isn’t. When it comes to marketing, this involves calculating the ROI of your current strategies.

Marketing 132

Marketing Planning 132

Retail TouchPoints

SEPTEMBER 14, 2022

TikTok has since refuted those reports , with a company spokesperson telling Retail TouchPoints that “TikTok has not paused or delayed the rollout of TikTok Shop into any other markets in Europe, including Italy, France, Germany or Spain,” but that for the moment “the focus has been and remains on making TikTok Shop a success in the UK.”

Social Commerce 271

Social Commerce Shopping Advertising Consumer 271

Retail TouchPoints

JANUARY 15, 2024

Within the larger global market, McKinsey estimates that the retail and CPG sectors have the most to gain from AI , with potential to harness the tech and drive huge improvements in operational efficiency as well as the customer and employee experience.

Loss Prevention 310

Loss Prevention Planning Customer Experience Inventory Management 310

Inside Retail

MAY 16, 2024

In a retail industry full of fierce competition and fleeting consumer attention spans, business owners, PR experts and marketers are working tirelessly to create the most valuable asset a brand can ask for: the raving brand fan. What separates a loyal customer from a devoted brand fan is not how much or how often they make a purchase.

Marketing 147

Marketing Customer Experience Consumer Returns 147

Retail TouchPoints

OCTOBER 22, 2021

However, if you have no idea what design and functionality will keep visitors on your site and help them become your customers, it’s better not to start. The process of building an online store goes beyond just understanding the market you are about to enter. The user should be able to find what he needs.

Payment Services 255

Payment Services Inventory Management Promotions Checkout 255

Small Biz Trends

JUNE 3, 2022

Blogging can refer to anything self-published online including photography, writing, and other forms of media containing information. Blogging has become a popular practice in most parts of the world. Blogging can help you rank your business in search engines, engage with your audience, and attract visitors that turn.

Accounting 139

Accounting Promotions Fashion Planning 139

Small Biz Trends

MAY 7, 2022

There’s no wrong way to form a digital marketing strategy. In this Blogging Wizard post, Nicola Bleu lists the most important skills for social media managers. It can also be beneficial for small business branding and marketing. In this Mostly Blogging post, Janice Wald looks at some of her most liked tweets.

Marketing 126

Marketing Accounting Management ATS 126

Retail TouchPoints

FEBRUARY 15, 2024

Optimizing Communication Touch Points Creating a more connected product – and in turn, a more connected user experience – starts with identifying and understanding the major communication touch points for your product and what they mean to your audience. more effective than traditional influencer marketing, and 6.6X

Consumer 243

Consumer Customer Experience Shopping Marketing 243

Small Biz Trends

MAY 14, 2022

It’s impossible to know exactly what’s in store for the future of your business. Your website and marketing materials don’t just communicate with future clients and customers. Plan Your Content Creation Strategy. Plan Your Content Creation Strategy. Content creation isn’t just done in the moment.

Planning 130

Planning Marketing Consumer 130

Retail TouchPoints

MAY 24, 2023

We’re excited about this continued collaboration as it extends our vision for the future of retail media, offering brands another powerful marketing lever inside the store,” said Cara Pratt, SVP at Kroger Precision Marketing in a statement. stores following a three-year pilot with Cooler Screens. and The Mars Agency.

Advertising 247

Advertising ATS Grocer Planning 247

Small Biz Trends

MAY 12, 2022

A travel blog is a great way to document your travels, share your experiences, and show the amazing destinations you’re visiting. Becoming a successful travel blogger is all about creating great content for users on a consistent basis. Let’s go through how to start a travel blog and how to make money blogging.

Promotions 98

Promotions Planning Marketing Accounting 98

Inside Retail

JANUARY 11, 2024

This is where acute marketing tactics come into play. How the Stanley tumbler went from dead to widespread When Stanley was originally launched in 1913, the company’s beverage and food containers were primarily marketed toward “rough and tumble” male consumers for arduous expeditions like hikes or long travel journeys.

Department Stores 130

Department Stores Wholesale Marketing Consumer 130

Retail TouchPoints

FEBRUARY 13, 2023

As a team of one, Seyfried has the unique opportunity to collaborate closely with her peers in the growth team, which links tech and marketing closely together. She focuses on discovering ways to digitally represent what the Camp brand has become known (and loved) for: unique moments of discovery and delight.

ATS 258

ATS Shopping Advertising Planning 258

Cisco Retail

SEPTEMBER 7, 2022

It is kind of like guessing what kind of presents you will get on your birthday or what your class will be like when you start grade-school. Driving Innovation in the Content Provider, Media and Sports space has been a passion of mine for several decades. What is that you might say? 9-12 in Amsterdam. Partnerships.

Planning 128

Planning ATS Marketing 128

Small Biz Trends

SEPTEMBER 3, 2022

This may involve a new marketing platform , extra revenue sources, or even global expansion. Joining new social media platforms can really level up your digital marketing game. Ivan Widjaya shares how to develop this powerful resource without personal meetups in this post on the Noobpreneur blog. Is your business stuck in a rut?

Marketing 142

Marketing Management ATS 142

Small Biz Trends

JUNE 11, 2022

So it makes sense for businesses to optimize their website and content for these platforms. Improve Social Engagement with Visual Content. Digital marketing isn’t just about bringing more visitors to your website. After all, audio content doesn’t provide many keywords for search engines to recognize.

Marketing 128

Marketing Accounting Consumer 128

Small Biz Trends

DECEMBER 31, 2022

Each business’s content marketing plan is likely to look a bit different. There are many strategies that can boost your impact or get your content in front of more eyes. Here, members of the online small business community share some options to try if you’re ready to improve your marketing efforts.

Marketing 111

Marketing Promotions Planning 111

Small Biz Trends

JUNE 4, 2022

There are tons of tech tools and trends that may impact your digital marketing strategy. This can have far-reaching implications for businesses that market digitally. Then head over to BizSugar to see what members are saying. Learn about the importance of user oriented SEO testing in this Semrush blog post by Brian Moseley.

Marketing 128

Marketing Brand Management Promotions Management 128

Retail Minded

APRIL 2, 2024

So what can you do? Famous spokesperson Kevin Stirtz likes to say “Know what your customers want most and what your company does best. Content Marketing Agencies Once you’ve established trust between you and your customers, and made some analytics on what their preferences are, comes the time to create engaging content.

Shipping 52

Shipping Fulfillment Inventory Management Marketing 52

Small Biz Trends

AUGUST 13, 2022

Consider These Content Marketing Statistics When Shaping Your Strategy. Tons of businesses use some form of content marketing. With so much customization available, it can be beneficial to learn the trends and what other companies are doing. So what can this mean for businesses looking to grow?

Planning 105

Planning Promotions Marketing Management 105

Wiser

JULY 25, 2023

While tried-and-true methods like direct mail or word-of-mouth marketing hold their own, newer strategies leveraging the ubiquity of the internet and social media cannot be ignored. No matter what size your business is or how long it has been around, there are always new methods available that can help boost visibility and increase sales.

Promotions 147

Promotions Advertising Marketing Planning 147

Inside Retail

JULY 7, 2021

In fact, the forced acceleration of digitisation across the region means that Google, Temasek and Bain estimate that the e-commerce industry in the six largest Southeast Asian markets will reach approximately $172 billion in value by 2025. is introduced. Yet, the imminent demise of the cookie isn’t the darkest storm cloud facing retailers.

Advertising 230

Advertising Consumer Marketing Accounting 230

Small Biz Trends

AUGUST 18, 2022

The Online Business Market in 2022. Websites can earn money based on ads, sponsored content, or services. Think about a particular audience you can serve and gear your site and marketing toward them. Think about what you can teach to people and develop a ready-made course they can purchase and take at their own pace.

Promotions 116

Promotions Advertising Marketing Accounting 116

Small Biz Trends

NOVEMBER 5, 2022

From ecommerce sites to blogs, there are several factors that contribute to this goal. No matter how amazing your marketing strategy is, it won’t do much good if you then offer a poor UX to visitors. This post on the TechHubInfo blog by Brendan Scroggins includes several essential features. Bring Originality to Your Blog.

Customer Experience 98

Customer Experience Shopping Marketing 98

Small Biz Trends

NOVEMBER 26, 2022

If you want to improve your digital marketing , you first need to understand the basic tools that many businesses rely on. Before you can improve your website and digital marketing, it helps to understand exactly what’s working and what isn’t in your current strategy. Learn About the Google Search Landscape.

Advertising 105

Advertising Marketing Accounting Planning 105