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Mastercard Buys Personalization Platform from McDonald’s

Retail TouchPoints

The notion of going into a store or opening a webpage to find an experience perfectly tailored to you is no longer farfetched,” said Raj Seshadri, President of Data and Services at Mastercard in a statement. Synchrony has worked with both companies on digital customer engagement.

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Retailers benefit from unified commerce insights

Retail Pro

For retailers, a unified commerce strategy is built on the foundation of integrated retail technology for an efficient, frictionless customer experience across channels.

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Omnichannel strategies impact customers, sales, and brand growth

Retail Pro

A unified commerce experience means shoppers can start in-store and finish the purchase online – … Continue reading → The post Omnichannel strategies impact customers, sales, and brand growth first appeared on Retail Pro Blog.

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Shopify Adds New Tools for Twitter, Google and iOS to Enhance Retailers’ Reach

Retail TouchPoints

Reaching potential customers where they are is critical to the success of Shopify merchants,” said Amir Kabbara, Director of Product at Shopify in a statement. Our mission is to help retailers offer a world-class, unified customer experience,” said Helen Mou, Product Lead at Shopify Retail in a statement. “We

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Smarter, Simpler Experiences with Cisco Networking

Cisco Retail

With rapid shifts toward automation, new architectures for hybrid work, and evolving hybrid cloud environments, we know you, our customers, are looking for easier, more agile ways to operate. These benefits are all available in the cloud at no additional cost for customers with Cisco DNA licensing.

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Optimizing Retail Customer Experience: Proven Best Practices for Success

Rain Pros

In the ever-evolving retail sector, one element remains a crucial determinant of success – customer experience (CX). As customers grow more discerning and expect more personalized, seamless shopping journeys, enhancing your retail customer experience becomes paramount.

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Key Takeaways From the Wiser Industry Leaders Brand Panel: Customer Engagement and Marketing

Wiser

It provides targeted exposure and opportunities to engage with potential customers more efficiently than traditional media like TV, especially when products are not nationally available. Retailers are increasingly partnering with media companies to share consumer data with manufacturers.