Why contextual targeting is the future of digital advertising
Inside Retail
MAY 7, 2024
Google hadn’t been founded, Mark Zuckerberg was only 10, and Digital Display Ads (or “banner ads” as we called them back then) had only just been invented. Fast forward to today, and our every online move is tracked, sometimes resulting in irrelevant ads following us around. Simultaneously, the web has become more concentrated.
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