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Why contextual targeting is the future of digital advertising

Inside Retail

Google hadn’t been founded, Mark Zuckerberg was only 10, and Digital Display Ads (or “banner ads” as we called them back then) had only just been invented. Fast forward to today, and our every online move is tracked, sometimes resulting in irrelevant ads following us around. Simultaneously, the web has become more concentrated.

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Holiday Retail Sales: 10 Strategies for Winning Shopper Interest

RETAIL MANAGEMENT SOFTWARE

The holiday season is not just a time for festive decorations and joyous celebrations; it’s also the most lucrative time of the year for retailers. As the season approaches, retailers are gearing up to capture the attention of shoppers and turn browsing into buying.

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The Impact of Smart Shelves On Your Pricing Strategies

Wiser

It’s a bit of an understatement to say that technology has changed retail. Another area where technology is revolutionizing retail is on the shelf, quite literally: smart shelves. Digital displays for pricing, advertisements, and other information. Digital pricing labels are becoming more popular across retailers.

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The benefits of FSDU displays in retail

CJ Retail Solutions

Attracting the attention of customers in-store with an eye-catching display is an obvious tactic retailers should adopt to maximise their offerings and entice customers. Free-standing display units or FSDUs as they are commonly known, offer retailers a great opportunity to showcase products. . What is an FSDU? .

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11 Proven Digital Merchandising Strategies to Skyrocket Your Sales and Boost Customer Engagement

RETAIL MANAGEMENT SOFTWARE

To succeed in today’s digital world, retailers have to stand out in the crowded online marketplace. This blog will explore 11 proven digital merchandising strategies that take your sales and customer engagement to the next level. Take your retail business to new heights with ChainDrive merchandising software.

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The Impact of In-Store Audits on Brand Image

Retail Bound

In today’s competitive market, maintaining a strong brand image is crucial for the success of any product manufacturer. However, brick-and-mortar stores remain a vital touchpoint for customers to interact with brands. However, brick-and-mortar stores remain a vital touchpoint for customers to interact with brands.

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5 benefits of POS displays

CJ Retail Solutions

Point-of-sale (POS) displays are being utilised by brands to increase their visibility and awareness of services and products. A product stands a greater chance of resonating with consumers if it is presented and displayed in a captivating way. Types of POS displays. Brand Exposure.