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Exclusive: Google Debuts New Retail Media Solution with Lowe’s as First Beta Tester

Retail TouchPoints

Google wants a bigger piece of the traffic driven by retail media advertising. To start getting it, the tech company has launched a new offsite retail media solution in closed beta. We see retail media as a cornerstone of the SA360 mission to drive reach, performance and productivity for advertisers.”

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Non-Alcoholic Brand Boisson Files for Bankruptcy Protection, Closes all Stores

Retail TouchPoints

Boisson has filed for Chapter 11 bankruptcy protection and shuttered its eight brick-and-mortar stores, according to multiple media reports and a LinkedIn blog post by Boisson founder Nicholas Bodkins. The non-alcoholic (NA) beverage brand plans to continue operating as a wholesaler and a DTC ecommerce retailer.

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Walmart Makes Shopper Insights Available Via its Connect Retail Media Platform

Retail TouchPoints

For the first, Walmart is bringing together its data insights tool Luminate — which surfaces the retailer’s transaction, supply chain and shopper behavior data for its suppliers — with its Connect retail media business. in a blog post. To learn more about retail media, check out our full guide here.

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With a Ban Looming, TikTok Pushes Forward with New Commerce Features

Retail TouchPoints

The social media juggernaut has made new updates to its ecommerce solutions to “make it even easier to drive product discovery and sales,” according to a new blog from TikTok. Regardless of the measurement methodology, we are seeing a return for retail advertisers that’s 1.6X to 2X better than other media channels.”

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Walmart Rolls Out Luminate Data Insights Service to Suppliers in Mexico, Canada

Retail TouchPoints

Launched a little over three years ago to drive more value for both the Walmart business and its suppliers, Walmart Luminate gives the retailer’s suppliers access to transaction, supply chain and shopper behavior data so they can better understand customer expectations and optimize their digital and physical retail strategies.

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Better Cotton Launches Traceability Solution Based on Input from Leading Retailers

Retail TouchPoints

Utilizing input from retailers including Walmart, Marks & Spencer, Target, Gap and C&A , sustainability organization Better Cotton has introduced a new traceability tool that will provide visibility into cotton’s journey through the supply chain. Traceability will span the cotton ginning stage right through to the retailer or brand.

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Driving Growth: Intelligence Node’s Accurate Digital Shelf Analytics

Intelligence Node

In the dynamic world of online retail, the concept of the “digital shelf” has emerged as a pivotal battleground for brands vying for consumer attention & eCommerce success. The post Driving Growth: Intelligence Node’s Accurate Digital Shelf Analytics appeared first on Blog. The digital.

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