Remove blog retail-advertising-beyond-the-cookies
article thumbnail

Better together: Why partnerships are the future for retail in Southeast Asia

Inside Retail

The past 12 months have certainly been a rollercoaster ride for the retail sector across Southeast Asia. It has required resilience and imagination as retailers have had to navigate the impact of Covid-19. While it is positive news that retailers and consumers have embraced e-commerce, simply having an online presence isn’t enough.

article thumbnail

The Death of Retargeting and the Advent of In-Session Marketing

Retail TouchPoints

Until recently, if you glanced at a digital advertisement while browsing online, chances are that ad followed you incessantly for days regardless of whether you made a purchase or not. Retargeting consumers via ads has been at the front lines of retail marketing for a while now. Very few users did that.

Marketing 175
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

From Product Descriptions to SEO: How Retailers are Putting Generative AI to Use

Retail TouchPoints

[Editor’s note: This is the third article in our series on AI in retail. Since OpenAI debuted ChatGPT a little over three months ago , “generative AI” has become a hot topic and no industry has been left untouched — least of all retail. But how can retail professionals separate the hype from reality? Generative AI] is different.

article thumbnail

The Latest Digital Marketing Trends in Retail Industry That Drive Sales and Engage Shoppers

RETAIL MANAGEMENT SOFTWARE

However, strong headwinds threaten continued growth as retail businesses face ongoing disruption from the pandemic, supply chain challenges, and climate change. Now, consolidating gains can help retailers focus on the customer experience to improve loyalty and potentially capture new markets. Examine Your Marketing Technology Stack.

article thumbnail

Why Google’s Recent Shopping Blitz is as Much About Advertising as Ecommerce Expansion

Retail TouchPoints

Google’s efforts thus far have yielded mixed results, but even if the company never seriously challenges other marketplaces in terms of sales or name recognition, any ground Google can gain in ecommerce is likely to fuel its primary money-maker: advertising. As Amazon has emerged as the third-largest digital advertising platform in the U.S.

article thumbnail

Jason & Scot Show Episode 258 – Retailer Owned Brands and Other News

Retail Geek

In episode 258 we cover some recent industry news, including new information on owned brands at Amazon, Target, and Bed Bath & Beyond. Meanwhile, retailers are quietly launching new “owned brands” every year that sell over $1B. A weekly podcast with the latest e-commerce news and events. Transcript.