Why contextual targeting is the future of digital advertising
Inside Retail
MAY 7, 2024
Google hadn’t been founded, Mark Zuckerberg was only 10, and Digital Display Ads (or “banner ads” as we called them back then) had only just been invented. The prioritisation of engagement over accuracy on social media, algorithms amplifying divisive content, and data monetisation at the cost of privacy are all examples of this trend.
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