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Walmart Tests New In-Store Retail Media Opportunities, Including Product Demos and Audio

Retail TouchPoints

Walmart is pushing further into in-store retail media as it looks to leverage its biggest advantage over retail media juggernaut Amazon — its brick-and-mortar footprint. The next frontier of retail media is in-store experiences, and it’s one we’re excited to chart.”

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Retail Media Update: Kroger to Add Screens at 500 Stores, Walmart Names New Tech Partners and Save Mart Joins the Mix

Retail TouchPoints

In the latest developments, Kroger is looking beyond its websites with plans to expand in-store advertising opportunities, and Walmart is teaming up with more tech partners to help brands get the most out of its retail media network. stores following a three-year pilot with Cooler Screens.

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How to Launch a Lifestyle Business in the Age of Social Distancing

Retail TouchPoints

A lifestyle business, however, prioritizes personal growth, maximizes freedom and increases financial self-reliance. Examples of lifestyle businesses include blogging, affiliate marketing , ecommerce and consulting. Whether you’re blogging , running an ecommerce store or consulting, having a plan will add legitimacy to your idea.

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20 Fantastic Marketing Ideas for Black Friday

Small Biz Trends

In this blog post, we will share 20 of the best marketing tips for Black Friday. Retailers will usually have their Black Friday sale at their physical locations as well as their online store. Builds brand awareness. Increases sales. If so, you’ve come to the right place! What Is Black Friday Marketing?

Marketing 132
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Babylist Blends URL and IRL Engagement with Virtual Showroom

Retail TouchPoints

Once consumers click on a product hot spot, they can access in-depth content including photos, videos, product descriptions and even educational blogs and resources. Through quarterly surveys, consumer panels and individual UX research, Babylist has been able to master its content strategy. Photo credit: Babylist.

Consumer 289
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How Streamlining Digital Checkout Boosted Polywood Conversions Nearly 50%

Retail TouchPoints

In 2017, Polywood had a great product sustainability story (its outdoor furniture is made from 100% recycled plastic and comes with a 20-year guarantee) and a solid launching pad for direct-to-consumer sales (a 27 -year history of selling through big box, home improvement and specialty patio stores). It was an involved, intense process.

Checkout 171
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These Technologies Will Engage Your Customers

Independent Retailer

Understanding brand loyalty and the shopper mindset is vital in helping retailers manage and grow. Even though small business buyers see most retail technologies as helpful, they are aware yet unimpressed with chatbots. In today’s increasingly digital world, it has become easier for brands to expand consumers’ awareness.