Rangeme

MAY 12, 2022

One of the most important ways is developing a brand voice that shows the consumer packaged goods (CPG) world who you are and provides that first impression and connection with potential consumers. Now, you may be thinking, “I have a brand. But does it have a voice?” What is a brand voice?

Consumer 52

Consumer Fulfillment Retail Trends Shopping 52

Retail TouchPoints

FEBRUARY 15, 2024

A few common touch points include: Customer Service Customer service is perhaps one of the most important communication touch points for your brand, though one that’s becoming increasingly automated. Social Media In order to build a truly connected experience, it’s necessary to give customers a voice beyond the customer service desk.

Consumer 212

Consumer Customer Experience Shopping Marketing 212

Inside Retail

JULY 7, 2021

Given that digital advertising has largely been built upon third-party cookies that track the way a person shops online, it will significantly impact the way brands execute digital marketing strategies. These category experts and tastemakers established trust with their audience and spoke for brands in a more authentic voice.

Advertising 230

Advertising Consumer Marketing Accounting 230

Rangeme

AUGUST 7, 2023

As consumers continue to demand more from sports nutrition brands, companies must find new ways of staying ahead of trends. With brands and influencer campaigns active on social media, the category took up 64% of all conversations around sports nutrition this past year.

Consumer 52

Consumer Outdoor Marketing Management 52

Independent Retailer

NOVEMBER 11, 2022

According to the report, over a quarter of respondents want brands and retailers fined for fake reviews. More survey highlights include: Fake reviews break trust : 52% of consumers said fake reviews make them lose trust in the brand. Loss of trust is costly : 81% said they would avoid using a brand again after losing trust in it.

Consumer 72

Consumer Shopping Marketing ATS 72

Retail Bound

NOVEMBER 28, 2021

Ask yourself this: Are you more likely to engage or follow a brand that has a messy feed, inconsistent posts, low-quality images, poor hashtag selection, OR a brand that has consistent branding, reliable posting, and visually appealing feed? In the age of aesthetics and feed goals, people will remember how your brand appears.

Returns 52

Returns Marketing ATS 52

Retail TouchPoints

MAY 23, 2023

As the future of Search evolves, the future of advertising will evolve too — bringing more opportunities to grow your business and showcase your brand,” said Jerry Dischler, VP and General Manager of Ads at Google in a blog post. It’s your business, your marketing and your results — all multiplied by Google AI,” said Dischler.

Merchant Services 271

Merchant Services Advertising Shopping Management 271

Independent Retailer

NOVEMBER 8, 2022

Discover new brands, visit with industry partners, and get the first look at the latest footwear trends at FFANY Market Week. Some of the brands that will be showcasing at the event include Keds, Betsey Johnson, Lucky Brand, and Bzees, among so many others. Hotel Discounts. FFANY Market Week.

Marketing 77

Marketing ATS Boutique Department Stores 77

Small Biz Trends

MAY 12, 2022

A travel blog is a great way to document your travels, share your experiences, and show the amazing destinations you’re visiting. Once you establish a travel blog and a following, you can find ways to monetize it and grow your channel. Let’s go through how to start a travel blog and how to make money blogging.

Promotions 98

Promotions Planning Marketing Accounting 98

Cisco Retail

NOVEMBER 5, 2021

The program recognizes Cisco advocates who have gone above and beyond to share their expertise and technology best practices, including top-performing advocates from our Global Gateway customer community and our Marketing Velocity Voice partner community. Learn more about Merin, where he was a featured guest in a Gateway blog.

Customer Experience 125

Customer Experience Marketing Returns 125

Small Biz Trends

JUNE 29, 2023

This article covers the essentials about a copywriter job description and the pivotal role it plays in marketing and brand development. Copywriters play a significant role in defining a brand’s voice and conveying key messages that resonate with target audiences.

ATS 75

ATS Marketing Management Advertising 75

Wiser

FEBRUARY 23, 2024

In a recent panel discussion hosted by Wiser Solutions, senior leaders at brand manufacturers and retailers shed light on the delicate interplay between direct-to-consumer (D2C) channels and traditional retail partnerships.

Marketing 78

Marketing Promotions Advertising Wholesale 78

Cisco Retail

JULY 7, 2021

In my first blog, “ Empowering Cisco partners to transform their marketing efforts is a top priority at Cisco ,” I talked about our team’s goal of supporting partners as they chart that course. This brand-new role will serve to accelerate the optimization of our current routes and pioneer new routes to increase our reach.

Marketing 119

Marketing Fulfillment ATS 119

Rangeme

APRIL 7, 2024

Emerging brands have to support each other. Our founders take on big CPG brands – bringing even bigger ideas and with much smaller bank accounts (we’re often just hoping to make payroll and pay the bills, right?). This is the magic of the emerging brand. Smaller brands are the ones that drive innovation.

Consumer 52

Consumer Accounting ATS 52

Cisco Retail

FEBRUARY 9, 2022

This is exactly why we created an online community, Marketing Velocity Voice , to connect with them. What is Marketing Velocity Voice ? I have always believed that knowledge is the biggest power and I share relevant posts and blogs via my LinkedIn profile. That said, I believe Marketing Velocity Voice has been very innovative.

Marketing 52

Marketing Management ATS 52

Inside Retail

OCTOBER 5, 2022

Tap into localism as it relates to your brand Be authentic. People value brands that are human, and relatable. The full-page ads that led with ‘FCK’ a play on the brand name, were hard to miss. Online voices play a role in shaping brands and keeping them real. Take fashion brand Noah.

Department Stores 130

Department Stores Fashion Returns Advertising 130

Independent Retailer

OCTOBER 21, 2022

As many brands have already started their campaigns, indie retailers need to effectively communicate the key points that set them apart from larger companies. Before the holiday rush, brands should give early access deals to their customers. If you can come up with facts that positively depict your brand, post them to social media.

Marketing 92

Marketing Advertising Planning Promotions 92

RETAIL MANAGEMENT SOFTWARE

FEBRUARY 20, 2023

Additionally, it’s not just AI; retail brands can also look to other innovative technologies such as augmented reality (AR), virtual reality (VR), and voice assistants to provide a more conversational and convenient shopping experience. Request a free demo with a ChainDrive expert today to see how we can help.

Customer Experience 98

Customer Experience Inventory Management Target Market Shopping 98

Independent Retailer

APRIL 14, 2022

Fortunately, by focusing on competitive differentiation, as well as providing customers control and experiences that surprise and delight shoppers, brands can create successful subscription strategies that stand out. For example, beauty brands often “drop” products, offering early access to limited-edition items to subscribers.

Drop-Shipping 70

Drop-Shipping Checkout Shipping Consumer 70

Independent Retailer

OCTOBER 20, 2022

Innovative and engaging SMS usage for brands aids customer retention and helps build a communicative brand from which customers love to hear. Determine a brand voice and stick with it. It is critical to have a personality for your business, but be sure to still maintain a casual voice. back to top.

Consumer 76

Consumer Customer Retention Marketing Promotions 76

Inside Retail

AUGUST 31, 2023

However, this is the perfect opportunity for intelligent, trusted leaders to step up and shine, elevating their personal and business brand leadership. Pre-social media, companies were largely able to manage the reputations they let out into the public sphere, but digitisation means that anyone, from anywhere can comment on a brand.

Employee Engagement 130

Employee Engagement Management Accounting Promotions 130

Cisco Retail

SEPTEMBER 24, 2021

Our guest blog this week comes from the imi mobile team. Forward-thinking brands have understood this and are using the latest digital channels to build exceptional experiences for their customers. Putting customer preferences and convenience first will ultimately lead to higher customer satisfaction for your brand.

Payment Services 107

Payment Services Promotions Fulfillment Marketing 107

Independent Retailer

AUGUST 30, 2022

As a leader in the business sector, you can also use your position to amplify the voices of the women around you. Type out a thoughtful review of a product you love and post it to the company’s website, or blog about another woman’s product on your own page. As someone who has the power to make yourself heard, speak up for women.

Finance 73

Finance Consumer Marketing ATS 73

Small Biz Trends

APRIL 19, 2022

You will learn how to find the right kind of customers for your brand. This course covers choosing a target market, blogging, email marketing, video marketing, offline marketing such as prints and direct mail, social media, and your market positioning. Marketing Fundamentals: Small Business Marketing Success.

Marketing 116

Marketing Customer Retention Advertising Target Market 116

Rangeme

NOVEMBER 13, 2023

In the first three columns, we delved into the captivating realms of CPG branding and packaging. The challenges of moving inventory: unveiling the obstacles So far on our journey, we’ve guided you through the nuances of building a strong brand identity and crafting irresistible packaging. How would you describe it?

Marketing 98

Marketing Advertising Consumer Returns 98

Rangeme

SEPTEMBER 5, 2023

In our previous RangeMe column on consumer packaged goods (CPG) Marketing , we gave a top-level view of understanding your audience, holistic branding, and the types of advertising strategies you need to consider in order to influence merchandise buyers in your niche (click here to read the column). Let’s dive in!

Consumer 98

Consumer Marketing Advertising Promotions 98

Independent Retailer

JULY 25, 2022

are black-owned, but sisters Keyondra and Kim Lockett have made it their mission to be an important voice among that group. It also landed them a one-month national partnership with Target for Black History Month this past February, and the brand has continued to boom since. Only two percent of businesses in the U.S.

Fulfillment 52

Fulfillment Shipping Apparel Promotions 52

Retail Minded

NOVEMBER 28, 2023

This is because we live in a world where online reputation matters greatly, so customers usually don’t want to risk having brands that have too few, or worse, bad reviews. After all, there are plenty of bigger brands out there with thousands of positive testimonials. And really, why should they?

Marketing 52

Marketing Management Accounting ATS 52

Rangeme

JULY 7, 2022

According to Euromonitor International’s Voice of the Consumer: Lifestyles Survey in 2021, 51% of respondents stated they want products and services that are uniquely tailored to them. The brand offers many products, each focusing on different hair curl patterns. Mainstream brands are also getting into personalization.

Beauty and Health 52

Beauty and Health Consumer Retail Trends ATS 52

VMS

NOVEMBER 23, 2022

From design to branding and product development to identifying trends and forecasting what’s next, Montaha has an eye on all things color. She is the author of Giving Voice to My Silence , Dando voz a mi silencio, and Groping for Truth , and the co-author of Colour Design: Theories and Applications.

Visual Merchandising 83

Visual Merchandising Fashion Customer Experience Marketing 83

Retail Bound

AUGUST 10, 2023

Is your current company branding sticking around for a while (or do you have branding at all)? If your company’s voice or overall style changes after your video is made (from humorous to sincere, for example), there’s little that can be done to extend the lifespan of that particular video.

Shopping 52

Shopping ATS 52

Cisco Retail

FEBRUARY 23, 2022

This blog was written by Stephanie Y. Over the past year, we partnered with like-minded corporations to use our collective voices in support of police reform and voting rights. Moore and Curshanda Cusseaux Woods. Stephanie Y. Capitol on January 6, 2021, our work on voting rights reached fever-pitch.

Promotions 101

Promotions Employee Engagement Accounting Planning 101

Hyken

DECEMBER 13, 2021

And, in the next 12-18 months you’re going to start interacting with IVA’s (Intelligent Virtual Assistants), and you may find it difficult to distinguish the AI/Digital voice experience from the human experience. In this case, it’s Jeff Steen sharing his thoughts on a Seth Godin blog post. brands of 2021 based on shopper sentiment.

Customer Experience 64

Customer Experience Management Shopping Marketing 64

Inside Retail

FEBRUARY 20, 2022

Australian skincare brand Alpha-H is more than just its award-winning Liquid Gold exfoliating lotion, it’s also focused on supporting and empowering working mothers and walking the walk on its sustainability and cruelty-free practices. We’ve had some really exciting new brand launches, like the Melting Moments Cleansing Balm.

Returns 130

Returns Consumer Marketing Planning 130

365 Retail

MAY 26, 2023

This article aims to guide UK businesses through the labyrinth of social media branding, helping them to optimise their strategy for better reach and engagement. Social media is a powerful tool – one that offers an unparalleled platform for businesses to connect with their audience, tell their story, and create a unique brand identity.

Management 52

Management Promotions Location 52

Small Biz Trends

AUGUST 20, 2022

These strategies include blogging, social media, video, and offline marketing. The voice in our head. Marketing for small businesses starting with the fundamentals teaches you branding, customer’s behavior, and visual communication. Developing marketing and brand visuals. Making your brand solid.

Marketing 111

Marketing Advertising Target Market Planning 111

Rangeme

SEPTEMBER 19, 2022

While this is a great time to celebrate the significance, we recommend supporting Latino-owned brands all year long—just as we do with LGBTQ -, POC -, and AAPI -owned businesses. Rizos Curls has a brand mission focused around 3 C’s – Curls, Community & Culture – Rizos meaning curls in Spanish.

Beauty and Health 83

Beauty and Health Promotions Fashion Marketing 83