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Ecommerce Companies Should Care that the FTC is Targeting False AI Claims

Retail TouchPoints

But the Federal Trade Commission has put opportunists on notice, writing in a blog post last month that “false or unsubstantiated claims about a product’s efficacy are our bread and butter.” The FTC’s blog post lays out four criteria the agency will use to examine AI and ML claims: Are you exaggerating what your AI product can do?

Marketing 260
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Optimizing Packaging for Consumer Appeal and a Positive User Experience 

Rangeme

In our previous posts, we gave an overview of the most important elements you need to know to influence retail buyers and break through the branding clutter. Positive reviews and testimonials can boost brand recognition and appeal, while constructive criticism can help you identify areas for improvement.

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

According to The Small Business Blog , emails are an effective marketing channel because most U.S. Store applications: Next up — the branded app. Apps are a great way to consolidate all brand information in one place for shoppers. consumers have at least one email account, with the average addresses per person totaling 2.5.

Marketing 244
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How to Attract and Engage Customers By Creating a Brand With Purpose

Small Biz Trends

Today, brands don’t just involve attractive logos and unique taglines. So finding your purpose and creating both a business and personal brand are essential for finding success. Drive Sales with a Purpose Driven Brand. Today’s consumers don’t want to just choose businesses with lots of name recognition.

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FMI is named a MyPlate National Strategic Partnership Champion

Mass Relators

The association received the highest (gold level) recognition for its efforts to promote and support the U.S. The association regularly shares MyPlate news and information through our digital communications channels, including its blog, website, social media, email communications and committee engagement.

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Content Marketing Course Options for You

Small Biz Trends

Viral Blogging 101: Blogging & Content Writing Masterclass. Viral Blogging 101 & Content Writing Masterclass contains step-by-step directions to get you writing and blogging like a pro. Blogging for a Living – Perfect Small Budget Project. Content Marketing Masterclass: Create Content That Sells.

Marketing 140
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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

Using similar visual elements and consistent language across all platforms can solidify your message, increase consumer recollection, improve brand awareness — and ultimately lead to higher conversion rates and sales. Content marketing leverages materials including eBooks, case studies, blogs and social media posts, to name a few.

Marketing 305