Ecommerce Companies Should Care that the FTC is Targeting False AI Claims
Retail TouchPoints
JUNE 7, 2023
But the Federal Trade Commission has put opportunists on notice, writing in a blog post last month that “false or unsubstantiated claims about a product’s efficacy are our bread and butter.” The FTC’s blog post lays out four criteria the agency will use to examine AI and ML claims: Are you exaggerating what your AI product can do?
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