Retail TouchPoints

JULY 28, 2020

A crucial new variable in a retailer’s brand trust will be the degree to which customers feel that their personal health and safety are being cared for in the retail environment. By that I mean enabling shoppers to use their most trusted items — their mobile phones — to interact with a brand and create their own narrative in a store.

Inventory Management 193

Inventory Management Fulfillment Payment Services Consumer 193

Rangeme

AUGUST 28, 2023

For CPG founders looking to expand their brand recognition and sales through wholesale accounts, success doesn’t happen overnight. In this blog post, we’ll explore the three pillars that every successful CPG brand has put into place in order to find stability on the shelf. Values-oriented! Sustainable! Functional!

Accounting 52

Accounting Wholesale Target Market Consumer 52

Dezeen

OCTOBER 31, 2020

Up until now, the brand has exclusively been based out of Amsterdam, where its founders – childhood friends Hussein Suleiman, Abderrahmane Trabsini, and Jefferson Osei – grew up in the Oud-West neighbourhood. "In The cans are then arranged in an intricate lattice pattern that's meant to recall traditional East and South African beadwork.

Fashion 98

Fashion Accessories Shopping ATS 98

Cisco Retail

SEPTEMBER 24, 2021

Our guest blog this week comes from the imi mobile team. Forward-thinking brands have understood this and are using the latest digital channels to build exceptional experiences for their customers. Putting customer preferences and convenience first will ultimately lead to higher customer satisfaction for your brand.

Payment Services 107

Payment Services Promotions Fulfillment Marketing 107

VMS

JANUARY 4, 2023

Rituals is retail brand whose stores are built on ancient narratives and traditions and made contemporary with modern technology. It’s more like an outdoor pedestrian mall jammed with the retail stores of well-known international and home-grown Dutch brands as well as independent retailers. vmsd.com/taxonomy/term/8645 (Blog).

Visual Merchandising 86

Visual Merchandising Customer Experience Fashion Outdoor 86

Rangeme

SEPTEMBER 5, 2023

In our previous RangeMe column on consumer packaged goods (CPG) Marketing , we gave a top-level view of understanding your audience, holistic branding, and the types of advertising strategies you need to consider in order to influence merchandise buyers in your niche (click here to read the column). Let’s dive in!

Consumer 98

Consumer Marketing Advertising Promotions 98

Rangeme

AUGUST 4, 2022

These risks could cause injuries and damages that lead to angry consumers, lawsuits, product recalls, lost business partnerships, a damaged reputation, and more. Let’s say a brand of granola bars is under scrutiny for causing an allergic reaction in some people. From the moment a product is created, it carries risks.

Wholesale 52

Wholesale Drop-Shipping Consumer Accounting 52

Retail Prophet

MARCH 4, 2021

When the financial crisis hit, he took a severance package and enrolled in Columbia Journalism School, where, in his spare time, he launched Hodinkee, a simple blog for wristwatch aficionados. Content is the most important product a brand offers. Content that ultimately shapes the consumer’s experience with a brand.

Advertising 52

Advertising Fashion Finance Marketing 52

Retail Prophet

MARCH 4, 2021

When the financial crisis hit, he took a severance package and enrolled in Columbia Journalism School, where, in his spare time, he launched Hodinkee, a simple blog for wristwatch aficionados. Content is the most important product a brand offers. Content that ultimately shapes the consumer’s experience with a brand.

Advertising 52

Advertising Fashion Finance Marketing 52

Retail Geek

NOVEMBER 9, 2023

In addition to the top line forecasts, we touch on retail versus e-commerce, changing shape of the holiday, discounting climate, inventory and supply chain impacts, top performing categories, the economy, and the impact of rapidly growing Chinese brands (Temu, Shein, TikTok). billion consumers are shaping shopping trends.

Beauty and Health 65

Beauty and Health Returns Apparel Consumer 65

Retail Geek

MARCH 31, 2021

In episode 258 we cover some recent industry news, including new information on owned brands at Amazon, Target, and Bed Bath & Beyond. CPG’s and other traditional houses of brands, have not had a lot of recent success launching new brands. Challenger brands get a lot of buzz, but they are struggling to scale.

Beauty and Health 59

Beauty and Health Apparel Merchant Services Marketing 59