With a Ban Looming, TikTok Pushes Forward with New Commerce Features
Retail TouchPoints
MARCH 19, 2024
Despite (or perhaps because of) this political pressure, TikTok is pushing forward on some big commerce ambitions — and the popular platform is putting success metrics at the center of its efforts. TikTok also has reported that the platform delivers an online retail ROAS that is 3.5X to 2X better than other media channels.”
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