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With a Ban Looming, TikTok Pushes Forward with New Commerce Features

Retail TouchPoints

Despite (or perhaps because of) this political pressure, TikTok is pushing forward on some big commerce ambitions — and the popular platform is putting success metrics at the center of its efforts. TikTok also has reported that the platform delivers an online retail ROAS that is 3.5X to 2X better than other media channels.”

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Yahoo’s New Shoppable Ads Support Multi-Retailer Checkout

Retail TouchPoints

Yahoo has partnered with ecommerce enablement software MikMak to offer add-to-cart functionality and ecommerce analytics for advertising campaigns on its properties, which include Yahoo Finance, TechCrunch and AOL. Yahoo’s move to make its advertising products shoppable mirrors the current retail media trend.

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Meta Rolls Out New AI-Powered Ad Tools

Retail TouchPoints

“This year is gearing up to be a big one for digital marketers, as the first-ever AI-powered holiday season,” said Justin Osofsky, VP and Head of Online Sales, Operations and Partnerships at Meta in a blog post. “AI AI is taking center stage across the advertising industry with more tools available to marketers than ever before.”

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Understanding the Importance of Content Compliance in eCommerce

Wiser

This blog post explores the essence of content compliance and why it’s crucial for your brand. At its core, content compliance involves ensuring that all brand-related content—whether it’s on your website, social media platforms, or eCommerce listings—adheres to legal standards, industry regulations, and platform guidelines.

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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

Ecommerce holiday sales are projected to reach a whopping $210 billion to $218 billion this season, up 11% to 15% from the 2020 holiday season. Note that while an integrated digital marketing campaign provides audiences with familiar content across platforms, it does not use the same ad across all channels. There are more than 3.6

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Macy’s vs. HBC: Two Different Takes on the Ecommerce Spinoff

Retail TouchPoints

But in the retail realm, activist investors have recently latched on to a tactic that is relatively new — pushing ailing store brands to spin off their ecommerce business into a standalone company. Kohl’s , Macy’s and Neiman Marcus are among the retailers that have faced this particular pressure in the last year and a half.

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Business Experts Share How to Overcome a Poor User Experience

Small Biz Trends

From ecommerce sites to blogs, there are several factors that contribute to this goal. If you sell any products online, you need to focus on creating a positive ecommerce experience. This post on the TechHubInfo blog by Brendan Scroggins includes several essential features. Find the Best Digital Products to Sell on Etsy.