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Why retailers view CX as a ‘nice-to-have’ rather than a core driver of revenue

Inside Retail

Just as people jump on fad diets for quick weight loss rather than committing to sustainable health changes, retailers chase short-term CX solutions without fully assessing their long-term impact. Despite heavy investment, customer retention hardly improved.

Returns 130
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Why Adore Beauty gave its loyalty program an extreme makeover

Inside Retail

Adore Beauty has upgraded its loyalty program to better match its new omnichannel offering and meet the demands of the modern beauty consumer an individual who enjoys shopping across brands and categories. The new program offers Adore Beauty customers more value than the retailers previous loyalty program.

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How to Start a Hair Salon: Essential Steps for Success in Your Business

Small Biz Trends

Effective Marketing Techniques: Utilize a mix of branding and online marketing strategies, including social media engagement and SEO, to enhance visibility and customer acquisition for your salon. The beauty industry continues to thrive, and with the right approach, you can turn your passion for hair into a successful business.

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Adore Beauty credits customer loyalty for strong sales growth

Inside Retail

Pureplay online cosmetics retailer Adore Beauty says returning customers contributed 70 per cent of sales coupled with a higher than average spend last year. Sales of its Viviology skincare brand – which launched in June this year – exceeded “internal expectations” while the fragrance and Korean beauty categories accounted for 4.1

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Adore Beauty’s earnings rise amid record number of returning customers

Inside Retail

Adore Beauty enjoyed improved earnings in the last fiscal year, thanks to the record number of returning customers, accounting for 79 per cent of product sales. The online beauty retailer’s earnings before interest, taxes, depreciation, and amortisation (EBITDA) surged 661 per cent to $4.8 Active customers rose 1.6

Returns 278
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The rise and rise of subscription boxes shows the market is ripe for growth

Inside Retail

In Australia, the top product categories include: health and beauty products, such as skincare and shaving supplies; pet care, food and beverage, such as meal kits; household essentials; and premium alcohol. The value the subscriptions are perceived to provide also may decline over time, leading to problems with customer retention.

Marketing 246
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Pureplay retailer Adore Beauty reports solid third-quarter results

Inside Retail

Pureplay online beauty brand Adore Beauty registered a strong performance in the third quarter, increasing revenue and its customer base. . Its active customer base grew by 7 per cent to 880,000 with customer retention remaining strong at 47 per cent.