Frank Mayer

APRIL 2, 2025

Measuring the Average Transaction Value (ATV) will tell you. While typically calculated at a store level by dividing total sales by the number of transactions, ATV can also be isolated for retail displays by dividing the total sales of display products by the number of transactions involving display-only purchases.

ATV 52

ATV Returns ATS Location 52

V Count

MAY 5, 2021

Optimize prices & marketing promotions. Average transaction value (ATV) This metric helps you better understand how much shoppers spend in your store on average. A higher average transaction value (ATV) means that shoppers are buying your more expensive products or that they’re buying larger quantities.

Net Profit 52

Net Profit ATV Customer Retention Store Layout 52

V Count

MAY 2, 2023

Shopper Yield = Conversion x ATV Bearing a comprehensive approach, retailers can optimize their marketing strategies to improve their customers’ in-store experiences and maximize the store’s overall revenue. For instance, you can detect which marketing strategies and promotional efforts are the most effective and which underperform.

ATV 52

ATV Store Layout Promotions Customer Experience 52

Retail Next

AUGUST 12, 2020

Net sales are still suffering, -26% to LY but we are consistently seeing improvement, and conversion (CVR), shopper yield (SY), average transaction value (ATV), and units per transaction (UPT) all continue to be positive to LY. As a consumer, I always look forward to the January and July sales.

Jewelry 52

Jewelry ATV Home Furnishings Apparel 52

V Count

MAY 2, 2023

Shopper Yield = Conversion x ATV Bearing a comprehensive approach, retailers can optimize their marketing strategies to improve their customers’ in-store experiences and maximize the store’s overall revenue. For instance, you can detect which marketing strategies and promotional efforts are the most effective and which underperform.

ATV 52

ATV Store Layout Green Retail Promotions 52

V Count

DECEMBER 15, 2023

The more data you collect, the more accurate and effective your campaigns and promotions will become, and therefore more sales and, most likely, a higher conversion rate and return on investment as well. In a nutshell, it refers to comparing two different versions of a strategy (can be a marketing campaign, a sales promotion, etc.)

ATV 52

ATV Promotions Marketing Returns 52

V Count

FEBRUARY 6, 2024

Considering how online sales growth is coming down from pandemic-driven highs, and customers are returning to retail stores, it’s the perfect time to develop new strategies to reach and engage with them, but more importantly, as a decision-maker, you need to ensure they come back for more and recommend your store to their family members and friends.

ATV 52

ATV Customer Experience Planning Shopping 52