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For Wilson that means reaffirming the broader business impact of marketing and identifying new ways to reach and resonate with consumers, especially the elusive Gen Z. These insights help the team understand consumers’ behaviors and expectations in terms of marketing, but also products and in-store experiences, as well. “I
The average transaction value (ATV) was up 17% in December versus pre-pandemic (2019), demonstrating shoppers’ appetite for deals and the relevance of outlets amidst the cost-of-living crisis. It is clear that people are increasingly seeking out greater value to save money on their Christmas shopping.”.
on pre-pandemic (2019) The average transaction value (ATV) was up 17.8% Average transaction value (ATV) was up 17.8% This gives our guests access to a quality shopping experience, akin to full-price destinations, but with the added benefit of outlet prices.” on 2022 and 14.6%
The significantly strong trading is not only a demonstration of the continued appeal of outlets as consumers are faced with the ongoing cost-of-living crisis, with savvy deal-seekers looking for ways to get more for their money – but equally a reflection of the continued growing appeal of the LDO since opening in 2013.
Revenue was boosted by larger and more expensive purchases throughout the month, as well as the addition of new and bigger brands throughout the year, with the Average Transaction Value (ATV) increasing by 17 per cent compared to pre-pandemic.
CACI, the consumer and location intelligence specialist, has revealed that Vinted, the online marketplace, has matched Primark for the number of cashless transactions in March and April. The data comes from CACI’s new platform, Brand Dimensions, which compares spend across 300 well-known brands representative of the UK market.
Visitor traffic data gathered from retail stores and shopping malls enables the retail sector to operate more efficiently and effectively across its various functions. How should retailers and shopping centers be using this valuable business intelligence data? And what can they hope to gain from it?
We do however, anticipate less people are going to be out shopping in stores due to this pandemic, especially with unemployment stimulus checks just ending and no news yet if they are going to be reinstated. As a consumer, I always look forward to the January and July sales. I’m hoping (and praying) our children (especially my own!)
The digital era may have arrived, and it’s growing strong, but e-commerce isn’t here to completely replace in-store shopping. Even in its current form, online shopping has many shortcomings, and a considerable number of products are more convenient to buy in person.
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