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As we move forward into this new normal of continuing social distancing, wearing masks, and washing our hands, the million dollar question is, when will we return to life as we once knew it? Not any time soon is the short answer. In spite of slow-to-recover traffic metrics, other sales KPIs are showing positive increases to last year.
Net sales are still suffering, -26% to LY but we are consistently seeing improvement, and conversion (CVR), shopper yield (SY), average transaction value (ATV), and units per transaction (UPT) all continue to be positive to LY. As a consumer, I always look forward to the January and July sales.
According to NIQ’s 2023 Consumer Outlook report , global online sales growth has slowed noticeably, and nearly half the world prefers omnichannel shopping. You should base performance reviews on objective metrics such as shopper yield, ATV (average transaction value), customer reviews with ratings, and other sales-oriented data.
The CPSC most commonly works with manufacturers, sellers, or those in the distribution chain to prompt them to issue warnings or recall notices to consumers. Several weeks ago, the CPSC issued a warning to consumers to stop using Peloton treadmills after learning of 39 incidents where small children or pets were sucked under the treadmills.
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