Retail TouchPoints

AUGUST 17, 2021

Over the last year or so we’ve seen retailers and ecommerce sellers adopting AI tools at a frenetic pace. From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI.

Checkout 305

Checkout Payment Services Customer Experience Inventory Management 305

Retail Bound

FEBRUARY 20, 2024

By knowing your costs, you can calculate a minimum price that will allow you to break even and make a profit. Understand Your Target Market Knowing your target market is essential in pricing your product successfully. Don’t Be Afraid to Test and Adjust Pricing is not a one-time decision.

Target Market 52

Target Market Accounting Wholesale Marketing 52

Wiser

AUGUST 17, 2018

According to behavioral economics researcher Dan Ariely , shoppers generally overvalue the benefits of “free” even when compared to higher-quality items at a discounted price. We see this happening in the retail industry all the time. Big companies such as TOMS and Chipotle have seen a lot of success with BOGO promotions.

Advertising 112

Advertising Promotions Visual Merchandising Store Layout 112

Wiser

OCTOBER 12, 2017

But one aspect of this unified retail experience that gets tricky is omnichannel pricing. Depending on the specific retailer, price parity or channel-based pricing may be most effective. . Shoppers have more information than ever at their fingertips. How to Get Omnichannel Pricing Right .

Promotions 74

Promotions Advertising Accounting Target Market 74