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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

If you are only engaging the user at the point of sale, you’re not actually addressing all of their needs. In the same way that all consumers have vastly different shopping preferences, they also have different communication preferences. For example, take expectant parents looking to purchase a car seat.

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Go big and be seen – point of sale displays

Inside Retail

When it comes to marketing and sales, digital may be the trend but we still work, live and shop in a three-dimensional, physical world. Whether you realise it or not, you’ve probably been influenced by point of sale displays. Depending on your intent, you may need to think about where in the shop it is installed.

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Storytelling in retail: how to do it right at the point-of-sale

Tokinomo

Storytelling is not just for tucking children at night, it’s also for big brands that want to attract shoppers and turn them into loyal customers. When we were kids we fell asleep listening to them, when we were teens we fell in love with their help, and even as adults we still like a good story.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. in November 2022. reads the company announcement. The company also reiterated that all TikTok-protected U.S.

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Pandemic Shifts Shine a Light on Importance of Modern Point of Sale

Retail Minded

Did you know that point of sale systems date back to 1879 when the first one was invented by American shopkeeper James Ritty. This resilience was challenged firsthand by retailer Kendra Scott when its distribution center was forced to close at the beginning of the pandemic. Using mobile, for example, became increasingly popular.

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Intuit Discontinuing QuickBooks Desktop and Point of Sale

Rain Pros

As of June 1, 2023 QuickBooks Desktop will no longer be available for sale. And on October 4, 2023 QuickBooks Point of Sale will end operations. They also suggest that POS users, “…explore other point of sale solutions to determine what works best for your business.”

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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A study from marketing research company Alter Agents revealed that 77% of surveyed millennial and Gen Z shoppers shop on social platforms.

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