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The importance of point of sale displays

CJ Retail Solutions

A point of sale display is where your customers will engage with your product. They are points within your retail outlet that are separated from the shelves or standard sections of your store. They help to give a certain product that a store wants to promote more visualised and appealing to customers.

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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

If you are only engaging the user at the point of sale, you’re not actually addressing all of their needs. By contrast, only 28% want to receive offers and promotions via text. Mapping and analyzing customer journeys enables companies to find gaps in their experiences.

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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.

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Alliance Retail Group Launches Retail Media Network to Help Independent Grocers Compete

Retail TouchPoints

Through the new RMN, brands that sell at ARG’s more than 1,400 independent grocers will be able to connect directly with the 22 million consumers those retailers serve via digital and in-store campaigns. billion in retail sales. We are leveraging our consumers and our collective $16.5

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Unlocking Commerce: The Win-Win of Dynamic Currency Conversion

Retail TouchPoints

DCC is an optional service offered at the point of sale, allowing customers to view the cost of their purchases in their home currency. Consumers, on the other hand, should compare rates at the point of sale with those provided by their card issuer to ensure they are getting a good deal.

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Real-Time Insights Drive Success in New Ice-Cream Product Launch

Wiser

Understanding the critical first two weeks of a product launch, the brand partnered with Wiser Solutions to gain insights into distribution, on-shelf availability, pricing, planogram compliance, and the effectiveness of promotional materials at the store level.

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What is Artificial Intelligence, and How Does it Impact Your Point-of-Sale?

Star Miconics

But while those things are still in the realm of science fiction, AI has become increasingly engrained in the modern technology we now use every day, from our smartphones to our point-of-sale (POS) systems. In fact, a recent blog posted by Techjury revealed that the AI market is projected to grow at CAGR of 38.0%