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Retail’s Best Gift Ever? Zero-Party Data

Retail TouchPoints

One silver lining though all of this has been the emergence of zero-party data in retail’s marketing arsenal. All retailers want to guess less, and the more they dig into zero-party data and find clever ways to get customers to share personal details, the closer they get to a higher, more granular understanding of them.

Kiosk 247
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Squad shopping and self-improvement: Five consumer trends to watch in 2023

Inside Retail

While these consumer behaviours are wide and varied, we can expect marked growth in rental, re-commerce and subscription retail markets and a decrease in people buying ‘brand new’ products. One immersive experience that is increasingly being adopted by retailers is virtual try-on technology to better serve customers and reduce returns.

Consumer 130
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The rise of livestream shopping

Inside Retail

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. From TV shopping channels to online shopping, videos have demonstrated that they are the best method to connect with customers at the convenience of their own home. Platform for advice.

Shopping 204
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Brick and Mortar Business in These States Are Rebounding from the Pandemic

Small Biz Trends

A new study from Zenreach , a retail marketing technology company, found that foot traffic to the nation’s retail and other locations has remained steady throughout most of the pandemic, although at roughly half of the pre-pandemic levels. Sports centers and outdoor sports are seeing an 11.6% Colorado: -6.3%.

Outdoor 98
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How HomePro aims to grow in Thailand’s fragmented DIY market 

Inside Retail

With the pandemic fading in the rearview mirror, inflation becoming more subdued and consumer confidence returning, the home improvement sector is heating up along with Thailand’s summer weather. billion THB, or about US$553 million (A$837 million) at current exchange rates. Net profit came in at 1.6 Revenues were 17.2

Marketing 130
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Analysis: Why all retailers need a jab of health and wellness

Inside Retail

Federer opts for former GP motorcycling world champ Valentino Rossi (who returns the favour). It seems that if you want to play at the top of your game, it’s a good idea to broaden your horizon. Similarly, as retailers and retail marketers, we need to benchmark ourselves against more than just our direct competitors.

Consumer 130
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UK retail sales prove resurgent in June with 4.9% rise

365 Retail

The most popular non-food items sold included barbecues, swimwear, outdoor games, garden furniture and beach towels. During her assessment of the current UK retail market, Dickinson also acknowledged the prospect of retailers being “derailed” in their attempts to reduce prices across the board.

Outdoor 52