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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

In the last two months alone, TikTok has rolled out dedicated “Shopping Tabs” for Shopify merchants, Twitter began a pilot of its “Shop Module,” and Pinterest made it possible for creators to “control the shopability of their content” by tagging products. Suffice it to say that social commerce has arrived in America.

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With a Ban Looming, TikTok Pushes Forward with New Commerce Features

Retail TouchPoints

Despite (or perhaps because of) this political pressure, TikTok is pushing forward on some big commerce ambitions — and the popular platform is putting success metrics at the center of its efforts. Regardless of the measurement methodology, we are seeing a return for retail advertisers that’s 1.6X

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A New Era of Commerce: How Retailers of all Sizes can Win in 2023 and Beyond

Retail TouchPoints

There are seemingly endless opportunities to shop — or be inspired to shop — in both the physical and digital worlds at any moment. Today’s consumers move across digital, physical and social platforms with ease, switching from browsing, researching and buying in seconds. Shopping is everywhere.

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Opinion: The clock is TikToking for supply chains

Inside Retail

This year, over 102 million people will buy via social platforms in the US alone and by 2025, global sales via social commerce will exceed US$1.2 Among consumers – and not just Millennials – social commerce is gaining significant traction, growing three times as fast as overall e-commerce.

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

There is, however, a huge opportunity for retailers that have the right offer, on the right product, at the right time. The UK’s largest independent builder’s merchant, MKM Building Supplies , recognized that the building supplies industry was changing, with 45% of its current customer base set to retire within the next five years.

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How One UK Publication Captures Shoppers at the Point of Inspiration

Retail TouchPoints

Since moving to digital in 2016, we’re always looking for innovative ways to serve our readers,” said Campbell Price, Ecommerce Director at The Independent in an interview with Retail TouchPoints. Social Commerce Meets Affiliate Marketing. Then the merchant takes over for fulfillment, logistics and so on.”.

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How retailers can maximise returns during the upcoming sales season

Inside Retail

James Johnson, director of technology services & strategic accounts, APAC at Shopify, says it is critical for Australian retailers to optimise their product offers and sales channels to make the most of the sales season and seize the opportunity to end a difficult year on a high. Offer gift cards.

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