Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

Marketing 287

Marketing Advertising Consumer Marketing Spend 287

Retail Gazette

APRIL 19, 2024

Superdry co-founder and chief executive Julian Dunkerton issued shareholders an ultimatum this week: support my restructuring plan or the business will collapse into administration. However, is the retailer’s radical restructuring plan enough to save the business or is it simply too little too late?

Planning 69

Planning Fashion Marketing Marketing Spend 69

Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . of total company revenue so far this year.

Marketing 263

Marketing Advertising Marketing Spend Planning 263

365 Retail

APRIL 19, 2024

According to MediaPost, the global marketing spend increased, reaching $897.7 However, as revealed by Proxima, most companies spend between 40 and 60 percent of their digital marketing budgets ineffectively, which decreases their overall marketing ROI. billion by 2023.

Marketing 52

Marketing Marketing Spend Management Planning 52

Inside Retail

FEBRUARY 28, 2022

billion online household goods market, which sits within the $67 billion Australian household goods market. It’s MyDeal acquiring market share in the current market, and we’re quite comfortable with where we sit in the market right now.”. As it stands, MyDeal makes up about 3 per cent of the of the $8.1

Marketing 130

Marketing Marketing Spend Shipping Planning 130

Shopperations

DECEMBER 10, 2020

Like most shopper marketers, you are working hard to create the best plans with the budget that you have that satisfy your brand team expectations and drive sales at your retailers making your sales team happy. One question grinds everything to a halt: “What’s the ROI on our shopper marketing spend?”.

Marketing 97

Marketing Marketing Spend Planning Management 97

Retail TouchPoints

AUGUST 7, 2023

There are other troublesome indicators for the company: Q2 saw declines across the board at Wish. A few days before reporting Q2 earnings, Wish also announced plans to cut approximately 34% of its workforce, or about 255 employees, in order to “refocus the company’s operations.” Approximately 160 of those positions will be in the U.S.,

Merchant Services 225

Merchant Services Drop-Shipping Shipping Payment Services 225

Retail TouchPoints

JUNE 5, 2020

As consumers remove in-store shopping from their path to purchase, retailers need to shift in-store marketing efforts to online strategies. Prioritizing performance-focused marketing initiatives such as affiliate programs can help ensure profitability. Especially now, those that can adapt will be able to bring customers back quicker.

Marketing 166

Marketing Payment Services Promotions Consumer 166

Retail TouchPoints

NOVEMBER 24, 2023

A recent survey of more than 2,000 consumers revealed that over half won’t be able to buy as many gifts as last season, with more than one-quarter of the respondents claiming they plan to limit how much they spend. In the world of social media marketing, did a campaign even happen if you don’t track it?

Social Commerce 288

Social Commerce Shopping Consumer Marketing 288

Retail TouchPoints

OCTOBER 16, 2023

This data then empowers brands to create personalized experiences that stand out from competitors, enhance customer engagement and drive more relevant marketing campaigns. In the process, the retailer can gather information about color preferences, style inclinations and even travel plans. Amplify insights through targeted surveys.

Marketing 274

Marketing Consumer Shopping Customer Experience 274

Retail TouchPoints

MAY 9, 2022

The deepened relationship will combine new product development, exclusive Foot Locker positioning, increased product allocations, shared marketing spend and an elevated premium presence across Foot Locker’s entire portfolio of banners, with a focus on key cities and communities that the companies jointly serve.

Apparel 270

Apparel Marketing Spend Accounting Consumer 270

Retail TouchPoints

APRIL 16, 2024

At the same time, it is common knowledge that keeping an existing customer is cheaper than getting a new one, which makes it a worthwhile investment to understand and implement strategies (and proper incentives for internal teams!) One negative interaction can easily drive them away. Most companies can calculate this relatively quickly. (2)

Promotions 147

Promotions Consumer Checkout Wholesale 147

Retail TouchPoints

NOVEMBER 25, 2020

At Mejuri, we view data as a strategic asset, especially when it helps us create more compelling customer experiences,” said Majed Masad, COO at Mejuri in an interview with Retail TouchPoints. “With COVID and recent market dynamics, tracking variable costs in real time becomes even more important.

Markdowns 197

Markdowns Fulfillment Shipping Marketing Spend 197

Retail TouchPoints

MAY 1, 2023

In addition, every separate funding stage was down by 44% to 54% YoY, which shows investors are comprehensively assessing all current and potential investments at all stages of growth. From a business model perspective, we have found DTC to be a misnomer,” explained Sonia Nagar, General Partner at Pritzker Group Venture Capital.

Beauty and Health 242

Beauty and Health Consumer Health & Wellness Department Stores 242

Retail TouchPoints

JUNE 9, 2022

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2

Consumer 361

Consumer Marketing Promotions Management 361

Retail TouchPoints

MAY 1, 2023

In addition, every separate funding stage was down by 44% to 54% YoY, which shows investors are comprehensively assessing all current and potential investments at all stages of growth. From a business model perspective, we have found DTC to be a misnomer,” explained Sonia Nagar, General Partner at Pritzker Group Venture Capital.

Beauty and Health 204

Beauty and Health Health & Wellness Department Stores Returns 204

Retail TouchPoints

MARCH 10, 2023

Gap has now identified a total of $550 million in potential savings annually, and the company believes there are still more opportunities to optimize its marketing spend and technology investments in the coming years. However, the actions will first incur severance and other related costs. 28, 2023, were $4.2

Marketing Spend 244

Marketing Spend Management Planning Consumer 244

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage. Examples of retail media networks include Amazon Advertising, Walmart Connect, Target’s Roundel, Kroger Precision Marketing and Best Buy’s Retail Media+.

Advertising 286

Advertising Marketing Social Commerce Consumer 286

Retail TouchPoints

SEPTEMBER 22, 2022

This year is all about margin and profitability,” said Rob Garf, VP and GM, Retail at Salesforce in an interview with Retail TouchPoints. “ KPMG has forecast holiday retail growth at a solid but notably more modest 4.2% Retailers are planning to cut back in one area: marketing. as an outlier.

Promotions 243

Promotions Fulfillment Inventory Management Drop-Shipping 243

Wiser

JULY 19, 2017

The key to having a successful business is having the right products in the right place, at the right price, at the right time. The 4 P’s; product, placement, price, and promotions are basic components of a marketing plan. In a retail setting, marketing and merchandising teams decide on the 4 P’s.

Marketing 84

Marketing Promotions Markdowns Advertising 84

Retail TouchPoints

SEPTEMBER 19, 2023

And while CX optimization strategies can take time to map, plan and implement, there are smaller changes retailers can make in the short term that have an immediate impact on CX. Search results that prompt customers to leave your site waste marketing spend and raise customer acquisition costs.

Customer Experience 264

Customer Experience Checkout Marketing Spend Consumer 264

Inside Retail

AUGUST 28, 2023

According to Cashrewards’ chief marketing officer Nicole Bardsley, the report was prepared in response to an evident lack of data on cashback being generally available to brands and retailers. The report demonstrates how engaging with special offers plays a crucial role in establishing lasting brand loyalty.

Promotions 130

Promotions Marketing Spend Consumer Marketing 130

365 Retail

OCTOBER 24, 2022

Original research of over 100 senior marketing leaders in Wunderkind’s inaugural ‘CMO State of the Union’ Report found that 94% of retail CMOs regard the last two years as a critical turning point for marketers due to a combination of the pandemic, up-ended global supply chains, and a tumultuous economic environment.

Marketing 40

Marketing Marketing Spend Customer Experience Consumer 40

Inside Retail

AUGUST 28, 2022

Alyce Tran is an entrepreneur, having co-founded personalised luxury maker The Daily Edited, before starting her homewares brand In The Roundhouse and joining influencer marketing firm LTK to help brands reach their target audience. Alyce Tran: I love creating products and working out how to market them. AT: We are also on Saks.com!

Department Stores 130

Department Stores Fashion Marketing Marketing Spend 130

Inside Retail

JUNE 14, 2022

At a time when online acquisition costs are rising and the ability to track shoppers via third-party cookies is diminishing, Cotton On Group is bolstering its data capabilities in order to deliver more personalised content to customers and ultimately improve retention rates. . Today, our loyalty program sits in our ERP system.

Marketing Spend 130

Marketing Spend Advertising Shopping Marketing 130

Inside Retail

JUNE 27, 2021

We have found ways to be prepared for rapid increases in throughput,” Luke James, the director of supply chain at BoozeBud, told Inside Retail. BoozeBud has reintroduced its contactless delivery service in lockdown-affected areas to support customers following the government’s advice to stay at home. “We

Drop-Shipping 200

Drop-Shipping Boutique Promotions Returns 200

Retail TouchPoints

APRIL 2, 2021

To deliver experiences, brands need to adopt a model that provides the exact message to every customer, on the right channel, and at the right time. Imagine how effective your marketing spend is if you’re confident in the channels your customers are using? You avoid wasted spend and develop tailored content.

Customer Experience 150

Customer Experience Specialty Retailers Marketing Spend Management 150

Independent Retailer

OCTOBER 18, 2022

37 percent stated they plan to raise prices. These businesses continue to anticipate future economic obstacles, as 75 percent of respondents report feeling impacted by inflationary pressures and 56 percent expect pressures to last at least a year until summer 2023. From the report: 37 percent stated they plan to raise prices.

Marketing Spend 85

Marketing Spend Advertising Planning Marketing 85

Inside Retail

DECEMBER 6, 2022

Part of the spending was aimed at poaching the best talent from other companies. Another e-commerce giant in the region, Amazon, has also announced plans to lay off about 10,000 employees, while social platform Twitter has famously reduced its workforce by half. So the market is geographically highly fragmented.

Payment Services 130

Payment Services Marketing Spend Advertising Promotions 130

Inside Retail

NOVEMBER 21, 2021

The business, which started out operating from Kennards Storage five years ago with just 12 products, was offering around 200 products at the height of the pandemic and pulled in seven figures last financial year. Tucker said this means more vans on the road, increases the backlogs at couriers and drives up supplier costs.

Wholesale 130

Wholesale Shipping Marketing Spend Supermarket 130

Indigo 9 Digital

NOVEMBER 16, 2023

Warby Parker Warby Parker which was founded over a decade ago in 2010 is often looked at as the crème de la crème of direct-to-consumer retailers. The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers.

Consumer 98

Consumer Returns Advertising Marketing 98

365 Retail

DECEMBER 15, 2022

Original research of over 530+ senior UK marketers and eCommerce leaders by MoEngage reveals that delivering CX, either digitally or in an omnichannel capacity, topped retailers’ key priorities during Christmas peak trading for a third (33%).

Marketing Spend 52

Marketing Spend Customer Experience Fulfillment Returns 52

Retail TouchPoints

OCTOBER 3, 2022

As Aisle 24 evolved into a franchise model, the company worked in partnership with Swedish security and surveillance technology firm Axis Communications to adopt a solution that solves many of the security and analytics challenges of remotely operating a cashierless grocery store at all hours.

Management 249

Management Inventory Management Location Shopping 249

Mass Relators

OCTOBER 10, 2022

I saw a report from Bloomberg a little while ago that the Federal Reserve has a new plan to end high inflation — through a “growth recession” strategy. We’re all wrestling with decisions on what percentage of costs to absorb without eroding margins, and how much to pass on to the consumer without damaging revenue and market share.

Management 52

Management Promotions Marketing Spend Consumer 52

Mass Relators

SEPTEMBER 26, 2022

I saw a report from Bloomberg a little while ago that the Federal Reserve has a new plan to end high inflation — through a “growth recession” strategy. We’re all wrestling with decisions on what percentage of costs to absorb without eroding margins, and how much to pass on to the consumer without damaging revenue and market share.

Promotions 52

Promotions Marketing Spend Consumer Advertising 52

I Vend

SEPTEMBER 16, 2022

By capturing data from a range of operational systems – inventory, retailer POS, marketing, promotion types, loyalty, supply chain movement, consumer demand – and pulling it all together, retailers can see patterns within their business, understand consumer behaviours, spot trends early and adapt rapidly. Optimise supply with demand.

Promotions 97

Promotions Customer Experience Marketing Spend Store Operations 97

Retail TouchPoints

MAY 27, 2021

“Ecommerce is accelerating, but it’s not just the same old, same old; marketplaces are actually capturing a disproportionate share of that growth,” said Joe Sawyer, CMO at Mirakl in an interview with Retail TouchPoints. “It’s This is the first in a two-part series looking at the growth of third-party marketplaces.

Fulfillment 239

Fulfillment Advertising Shopping Department Stores 239