Retail TouchPoints

NOVEMBER 24, 2023

A primary question brands are facing right now: How can they gain a competitive edge without drastically increasing their marketing spend? By implementing a comprehensive social commerce strategy, marketers can move the needle on their brand’s most important holiday goals, including increased revenue and new customer acquisition.

Social Commerce 292

Social Commerce Shopping Consumer Marketing 292

Inside Retail

FEBRUARY 1, 2024

A new report by Euromonitor International on the top five digital consumer trends in 2024 suggests that consumers want more power in their relationships with brands and are using social media to give them a greater voice. Social media influencer marketing spend by brands was around $16.4 Xcel Brands Inc.

Marketing 147

Marketing Social Commerce Advertising Marketing Spend 147

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). For more on off-site retail media advertising, skip ahead to this section.

Advertising 289

Advertising Marketing Social Commerce Consumer 289

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. Instagram, TikTok and YouTube are Where it’s At. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021.

Marketing 291

Marketing Advertising Consumer Marketing Spend 291

Retail TouchPoints

JUNE 9, 2022

For most brands, there’s a healthy balance of a mix of creators at any given time. As marketing objectives fluctuate, so should influencer marketing spend, incentives and focus. Even though they might have smaller audiences, they tend to have the most engaged and loyal followings.

Consumer 362

Consumer Marketing Promotions Management 362

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. The retail market size is continuously growing. Online to Offline Shopping.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

APRIL 13, 2021

.; that’s why marketing teams are allocating more of their spend towards them. research found that 74% of marketers spend one-third or more of their budgets on social advertising. But how can a global retail enterprise streamline and scale its social advertising strategies? Listen to the session on demand.

Consumer 144

Consumer Payment Services Fulfillment Advertising 144