Analysis: The rise of the purposeful consumer
Inside Retail
MAY 2, 2021
Aaron Fidler, head of retail and commerce account management at Mastercard Australia, says the company’s latest Recovery Insights research shows that “roughly 20-30 per cent of the global Covid-related shift to digital is expected to be permanent. Brands who ignore purpose do so at their peril. Talk is cheap.
Let's personalize your content