Retail TouchPoints

APRIL 21, 2022

Want to Excel at Marketplaces? Social Commerce Strategies Consumers are embracing shopping as a social activity, whether it literally occurs on a social platform or reflects their membership in a community of like-minded individuals. Activating In-Store Communities with Events, Experiences and Inclusion.

Retail Trends 276

Retail Trends Social Commerce ATS Consumer 276

Inside Retail

NOVEMBER 29, 2023

At a time when consumers are conscious of spending, especially in the lead-up to the holiday period, offering more value through tailored customer experiences for free is key to getting consumers to purchase through certain retail channels.

Customer Experience 130

Customer Experience Fashion Returns Shipping 130

Retail TouchPoints

JULY 7, 2022

“Everyday influencer engagement is, on average, about 10X that of a professional influencer, and [they have] nearly 2X the conversion rate,” said Evan Wray, CEO of social commerce platform Mavely. For many brands, everyday content creators represent just one element of their influencer marketing programs.

Marketing 287

Marketing Social Commerce Consumer Management 287

Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Increasing customer retention rates by as little as 5 per cent can result in 25-95 per cent more profit for your business.

Customer Retention 277

Customer Retention Fulfillment Social Commerce Supply Chain Management 277

Retail TouchPoints

NOVEMBER 11, 2022

Former NBA Chief Marketing Officer Kate Jhaveri has been named Global Head of Marketing at TikTok. Jhaveri will work closely with Sofia Hernandez, TikTok’s Head of Global Business Marketing, who focuses primarily on business and advertising solutions, according to a company spokesperson.

Marketing 247

Marketing Advertising Customer Experience Planning 247

Retail TouchPoints

MARCH 25, 2024

The Retail TouchPoints team is reporting on all the news breaking before, during and after the Retail Innovation Conference & Expo , taking place June 4-6, 2024, at McCormick Place in Chicago. This year, we’ll hear senior-level executives’ perspectives on how customer experiences are evolving as content, community and commerce converge.

Social Commerce 233

Social Commerce Loss Prevention Customer Experience Customer Retention 233

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. Lesson 1 Build your core strategy around creating customer value: D’Arcy has worked for brands across a vast scope of categories.

Marketing 289

Marketing Wholesale Advertising Consumer 289

Retail TouchPoints

FEBRUARY 9, 2024

Shein said it plans to hire more than 50 professionals to be based at the new location by the end of 2024, joining a growing U.S. Fulfillment and Logistics at Shein in a statement. and Whitestown, Ind. TikTok owner ByteDance subleased additional office space in Bellevue, Wash., in late 2023 after first expanding to the area in 2021.

Fulfillment 251

Fulfillment Social Commerce Apparel Customer Experience 251

Retail TouchPoints

AUGUST 14, 2020

However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment. Last year the top priority was engaging customers in real time. The use of AI by marketers globally has increased by 186%.

Marketing 278

Marketing Consumer Checkout Customer Experience 278

Retail TouchPoints

MARCH 30, 2022

Brands quickly realized their sites and user experiences needed upgrades to address friction within the customer journey. Creating a Seamless User Experience. Reducing user flow and overall friction has been key in acquiring new customers and maintaining positive engagement for social commerce brands.

Social Commerce 313

Social Commerce Payment Services Checkout Shopping 313

Retail TouchPoints

APRIL 18, 2023

After years of degrading consumer trust in platforms, brands and the influencers they hire, Agha’s premise is that his TikTok-esque social commerce platform — which features product reviews only from real, authenticated shoppers — will power the next wave of ecommerce discovery and online community. Here’s how he’s doing it.

Marketing 274

Marketing Payment Services Beauty and Health Fulfillment 274

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. The one thing that’s not changing is that DTCs will need to be able to look at CPA ratio against lifetime value,” Hamilton explained.

Social Commerce 231

Social Commerce Consumer Marketing Advertising 231

Retail TouchPoints

OCTOBER 8, 2021

At its core, the company has successfully stayed true to its roots, creating products for the “youth counterculture,” niche skater and hip-hop communities specifically. But between its marketing strategy (or lack thereof) and uber-exclusive partnerships, Supreme has nevertheless evolved into a highly coveted, and profitable, brand.

Marketing 204

Marketing Consumer Fashion Social Commerce 204

Inside Retail

NOVEMBER 28, 2022

This year, over 102 million people will buy via social platforms in the US alone and by 2025, global sales via social commerce will exceed US$1.2 Among consumers – and not just Millennials – social commerce is gaining significant traction, growing three times as fast as overall e-commerce.

Social Commerce 130

Social Commerce Merchant Services Payment Services Fulfillment 130

Retail TouchPoints

SEPTEMBER 14, 2022

14, for an inside look at one brand that has found the secret to livestream success.]. “If The vast array of social commerce products available across the major sites is dizzying, not least because it changes almost daily, but one thing is becoming clear — social media platforms in the U.S. The same goes for the U.S.,

Social Commerce 273

Social Commerce Shopping Advertising Consumer 273

Retail TouchPoints

FEBRUARY 17, 2022

Chico’s FAS has entered a strategic partnership with solution provider fabric to improve its speed-to-market for initiatives designed to accelerate growth. Chico’s will leverage fabric’s technology, including omnichannel order management and inventory systems, to power its commerce offerings across the entire company.

Social Commerce 274

Social Commerce Inventory Management Boutique Shipping 274

Retail TouchPoints

OCTOBER 7, 2022

In 2016, it became the first national British newspaper to move fully online , and now it is among the first publishing outlets to employ a new technology that turns its articles into commerce vehicles. Social Commerce Meets Affiliate Marketing. This doesn’t necessarily mean the end of affiliate marketing.

Merchant Services 269

Merchant Services Checkout ATS Fulfillment 269

Retail TouchPoints

APRIL 27, 2023

with other markets to potentially follow depending on the results. via both Meta’s Commerce Manager and Shopify will only be allowed if checkout on Facebook and Instagram is enabled. In all other markets, Shops that do not enable checkout will no longer be allowed. The change will first be tested in the U.S., Outside of the U.S.

Merchant Services 303

Merchant Services Shopping Checkout Social Commerce 303

Retail TouchPoints

OCTOBER 10, 2023

At the same time, retailers are acutely aware that ecommerce sales are continuing to grow as a percentage of overall holiday spending and, within that percentage, mobile sales in particular are skyrocketing. eMarketer expects retail mobile commerce sales to account for 43.4% of total retail ecommerce sales in 2023.

Payment Services 253

Payment Services Social Commerce Accounting Customer Experience 253

Retail TouchPoints

SEPTEMBER 16, 2021

“We know that customers today are increasingly looking to shop in the moment, both on and off our platforms,” said Sarah Henry, Senior Director of Content and Influencer Marketing at Walmart in a statement. “We

Social Commerce 264

Social Commerce Shopping Planning Consumer 264

Retail TouchPoints

JANUARY 10, 2024

Both are approved by the FAA to fly drones without a dedicated observer being able to see the drone at all times, known as Beyond Visual Line of Sight (BVLOS). This expansion will bring the ultimate convenience of drone delivery to communities across the DFW area,” said Prathibha Rajashekhar, SVP, Innovation and Automation at Walmart U.S.

Social Commerce 239

Social Commerce Fashion Shopping Consumer 239

Retail TouchPoints

FEBRUARY 23, 2022

No matter how fast the modern payment ecosystem is developing, the pursuit of the best customer experience isn’t going anywhere. To answer customers’ demands, business leaders must find the balance between adapting services to consumers’ digitally-driven shopping behaviors and staying true to the company’s strategy.

Payment Services 337

Payment Services Checkout Telecommunications Social Commerce 337

Retail TouchPoints

OCTOBER 21, 2023

But that’s been one of the goals of the Walmart web3 project The Cultureverse , Justin Breton, Director of Brand Experiences and Strategic Partnerships at Walmart, shared with attendees at Advertising Week New York last week. “We When you build the community first, they follow.”

Social Commerce 280

Social Commerce Fulfillment Advertising Shopping 280

Retail TouchPoints

AUGUST 9, 2022

Marketplaces, social media and branded ecommerce experiences offer a multitude of opportunities for brands to build customized plans for global growth, but often that “local” piece gets lost in translation (pun intended). They just manifest differently in different markets.” Tap into Distinct Behaviors Across the Globe.

Social Commerce 293

Social Commerce Returns Consumer Marketing 293

Retail TouchPoints

OCTOBER 12, 2023

Driven by these developing technologies, signs point to more digitally immersive shopping and social commerce experiences that will be easier for people with different abilities to navigate. So what’s at play here and where might we go next? Anna Otieno is Head of Research, Strategy and Insights at New Engen.

Social Commerce 281

Social Commerce Consumer Shopping Marketing 281

Retail TouchPoints

APRIL 17, 2024

It’s a catalyst reshaping the core of digital marketing. How Gen AI Can Solve for User Intent as Third-Party Cookies Phase Out Solutions engineers and developers are at the forefront, crafting proof of concepts that blend gen AI with existing systems. The demise of third-party cookies isn’t just another headline.

Target Market 296

Target Market Marketing Consumer Customer Experience 296

Retail TouchPoints

AUGUST 10, 2021

At Chicago’s McCormick Place, Aug. And Andrew Lande-Shannon, Senior Director of Store Experience at Madison Reed, will share how contactless experiences have strengthened the retailer’s omnichannel business. Hot Takes on Livestreaming, Influencer Marketing and Social Commerce.

Social Commerce 264

Social Commerce Fulfillment Consumer Marketing 264

Retail TouchPoints

FEBRUARY 7, 2024

In fact, 88% of marketers say interactive content helps brands differentiate themselves, while interactive content generates 52.6% From punch cards at yogurt shops to Starbucks Rewards on their app, brands through the years have shown the effectiveness of gamification, and its applications are only evolving.

Customer Retention 266

Customer Retention Customer Experience Advertising Consumer 266

Inside Retail

APRIL 4, 2024

It’s the latest signal that a major opportunity is coming for retailers, reinforcing estimates that the cross-border e-commerce market will reach US$7.9 Consumers in Australia’s key markets of China, Hong Kong and Singapore were especially inclined to use social commerce. trillion by 2030.

Merchant Services 130

Merchant Services Payment Services Social Commerce Checkout 130

Retail TouchPoints

AUGUST 8, 2023

Right now, retailers are selfishly positioning their customer journey to benefit their marketing efforts, not the end consumer. While data sourcing customer information can be a key part of any marketing strategy, it could also be the reason you’re losing revenue. Here’s why. His early career includes time in the U.S.

Social Commerce 236

Social Commerce Consumer Shopping Accounting 236

Retail TouchPoints

SEPTEMBER 2, 2022

To capitalize on this new market opportunity, brands and retailers must understand what Gen Z consumers want and expect from the brand experience. The Retail Influencer Network , an exclusive group of senior business leaders and influential investors and analysts founded by Berns Communications Group, will gather in New York City Sept.

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ATS Consumer Marketing Fashion 242

Retail TouchPoints

MAY 15, 2024

At the company’s annual Explore conference, Expedia partners got an inside scoop on more than 40 new offerings, including its new travel media network , a shoppable storefront for content creators and new AI-powered solutions. Expedia Group has unveiled a series of new products and services designed to make travel planning stress free.

Advertising 195

Advertising Planning Shopping Marketing 195

Retail TouchPoints

JULY 19, 2022

But following a series of major strategic moves, the role Pinterest hopes to play in the burgeoning realm of social commerce is crystal clear. The company clearly plans to exploit these advantages as it pushes full steam ahead with a slate of new shopping features and new leadership at the helm. Spoiler alert — she got the job.

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Shopping Social Commerce Merchant Services Fashion 246

Retail TouchPoints

JUNE 22, 2022

Shopify has launched a number of new integrations aimed at helping retailers meet shoppers wherever they are — across social media, stores and in-person events. The partnership is designed to help retailers meet shoppers on Twitter at the right moment along their journey, whether it’s for discovery, inspiration or consideration.

Merchant Services 281

Merchant Services Payment Services Social Commerce Shopping 281

Retail TouchPoints

JANUARY 19, 2023

Livestreaming, also known as live commerce, is still emerging in Western markets, particularly when compared to the booming Chinese livestreaming market. The firm predicts that the livestreaming ecommerce market for the country will total $32 billion by the end of 2023, nearly triple its 2021 size.

Social Commerce 289

Social Commerce Consumer Marketing Shopping 289

Retail TouchPoints

SEPTEMBER 18, 2023

While this is hardly a prediction at this point since generative AI has been all the rage, I wouldn’t be doing my job if I didn’t mention it as a core part of retail holiday strategies this season. Retailers will leverage this moment to focus on operational efficiencies and consumer connection.

Social Commerce 306

Social Commerce Checkout Consumer Point of Sale 306

Retail TouchPoints

APRIL 22, 2024

In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A (the customer’s question) to point B (the company’s answer). Welcome to the future of retail, where the checkout lines are virtual, the service is personal and the experience is anything but linear.

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Customer Experience Telecommunications Checkout Marketing 315