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Alliance Retail Group Launches Retail Media Network to Help Independent Grocers Compete

Retail TouchPoints

Alliance Retail Group (ARG) — a nonprofit self-negotiating ad group that helps independent grocers band together to remain competitive — has launched a retail media network (RMN) that will be powered by Swiftly. We are leveraging our consumers and our collective $16.5 billion in retail sales.

Grocer 236
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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. That was bumped to number two, and innovation is at the top this year.”.

Marketing 259
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How Retail Tech Solutions Address Stadium Concessions Gripes

Retail TouchPoints

The retail technology revolution has brought forth many new innovations such as palm scanning and AI chatbots over the last few years, all of which have sought to meet the same goal: improving the customer experience. As for concertgoers at these same venues, over half of U.S. And it’s not just helping consumers.

Checkout 236
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#CCS23: Composable Commerce, ChatGPT and Data, Data, Data

Retail TouchPoints

The virtues of composable commerce and the emerging possibilities of generative AI were key themes of this year’s Connected Consumer Series , Resilient Retail: How Efficient, Effective and Engaging CX is Fueling Growth.

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13 Retail Marketing Tips For Small Businesses In 2023

Retail Minded

Contactless shopping, delivery, and curbside pickup — once a public health necessity — have now turned into conveniences many consumers regularly expect. Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. This is just one of the many ways shopping has evolved.

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Why retail media has become the next big tool in performance marketing

Inside Retail

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277
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Matching Tech to New In-Store Experiences: 6 Steps to Success

Retail TouchPoints

It’s not just about what’s hot, it’s about what’s effective,” said Brent Hollowell, Chief Marketing Officer of Volumental , a fit tech company that provides shoe recommendations based on 3D foot scans, retail purchase data and AI. All transaction elements and devices need to know about that product and about the consumer.”

Consumer 248