Remove ATS Remove Checkout Remove Promotions Remove Social Commerce
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Omnichannel Fulfillment, BNPL and Social Commerce Contributed to Holiday 2021’s Digital Success

Retail TouchPoints

Notably, the highest spending levels came at the beginning and end of the season. In the final weeks leading up to Christmas and post-Christmas, we saw digital sales spike again,” said Rob Garf, VP and GM of Retail at Salesforce in an interview with Retail TouchPoints. “ BNPL and Social Commerce Were Holiday Standouts.

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What Is Social Commerce and Why Should You Care About It?

Wiser

It usually goes something like this: you’re scrolling through your feed looking at normal posts when you come across an advertisement for a product. You choose the product you want, put in your shipping and payment information, checkout, and then go straight back to scrolling through your feed. This is social commerce.

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The Rise of Social Commerce: How Retailers Can Leverage Social Media

Star Miconics

Something I find particularly exciting about the start of each new year is getting to look through the growing retail and e-commerce trends, and 2024 did not disappoint. At a time when digital storefronts and spaces are just as crucial as physical ones, the retail landscape is undergoing yet another epic transformation.

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Meta Changes Instagram, Facebook Shops to Encourage In-App Transactions

Retail TouchPoints

As rival TikTok ramps up its shopping initiatives , Meta is streamlining its own commerce strategy to drive more in-platform shopping on Instagram and Facebook. A shift toward a new dynamic for Instagram and Facebook Shops will require companies to enable in-app checkout in order to offer a Shop on both sites. Outside of the U.S.

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How Brands Can Navigate the Social Platform Ecommerce Boom

Retail TouchPoints

Reducing user flow and overall friction has been key in acquiring new customers and maintaining positive engagement for social commerce brands. Understanding Each Platform’s Role in Social Commerce. Social usage is not equal across platforms. Investing in a Consistent and Human Social Brand.

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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Technology also is significantly enhancing the checkout process, with more retailers adopting self-service kiosks, integrated RFID, mobile POS systems, scan-and-go integrations and frictionless checkout options. Retailers using cashier-based systems also are focusing on updating hardware and software to improve the checkout experience.

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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

Here’s one thing he’s learned about that generation, both at work and at home — they want what they want when they want it. “My So for us it’s really about getting the right products to her at the right time.” This is the piece that gets me excited, because our customer lives on social media ,” said Hawkins. “We

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