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What is ‘transcreation’ and why is it important for Aussie retailers?

Inside Retail

Over five million Australians speak another language at home. It means putting language at the heart of your business. Communicating authentically with culturally and linguistically diverse (CALD) customers should be at the top of the to-do list for all retail businesses. million combined living here.

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Overcoming Today’s Biggest Retail Management Challenges

Retail Next

Moreover, customers today are very demanding. With a wealth of information at their fingertips, it doesn’t take much to snag the best deal. Squareup.com stated that 64 percent of SMBs said customers are more focused on finding the lowest prices versus supporting local businesses. Customers have different shopping habits.