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Harmonizing Digital and Traditional Channels: Navigating Brand Management Challenges in the CPG Industry

Wiser

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. This is particularly challenging when considering the diverse channels and regions through which products must be marketed.

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products. The post Taylor Swift offers a masterclass in marketing.

Marketing 290
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Forever 21 Finds New Home at JCPenney

Retail TouchPoints

A new range of Forever 21 fashions has debuted at 100 JCPenney stores across the U.S. Forever 21 and JCPenney share a mission to make the latest trends accessible to all while inspiring unique style and confidence,” said Michelle Wlazlo, EVP and Chief Merchandising Officer at JCPenney in a statement. The brands also share owners.

ATS 297
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Brand Management Strategy and Why it is So Important?

CJ Retail Solutions

Brand management strategy is crucial for any brand in order to maximise business objectives such as brand recognition, revenue and long-term goals. Brand management in retail environments means providing a high level of customer service whilst ensuring great standards and compliance levels.

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Skechers Widens its Reach with New Roblox Store, John Deere Collab

Retail TouchPoints

Skechers is bringing its brand to new audiences with a virtual store in Roblox aimed at younger consumers and a new co-branded collection with tractor brand John Deere designed for agricultural and construction professionals. A Skechers virtual shoe available to try on in the brand’s new Roblox store.

Outdoor 210
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From Snoop Dogg to DVF: How collabs help drive growth at Skechers

Inside Retail

The collaboration also extends to Skechers t-shirts, leggings, shorts and racerback longline bras, and marks the brand’s first coordinated apparel and footwear collaboration. The brand achieved record sales of over $7.4 per cent increase in direct-to-consumer sales. billion globally, which reflects an increase of $1.1

ATS 246
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How Nike is tapping into the US$1.5 trillion wellness market

Inside Retail

“We’re a sports company, but I also see us as a movement and wellness company – this means embracing and celebrating all forms of movement and all health journeys, and being your authentic self,” said Liz Weldon, VP of Global Nike Women’s brand management. “We trillion wellness market appeared first on Inside Retail.

Marketing 130