Remove ATS Remove Beauty and Health Remove Shopping
article thumbnail

‘Not just another beauty store’: Adore Beauty CEO on entering a crowded market

Inside Retail

Transitioning one of Australias leading beauty retailers from a pureplay e-commerce operation to a truly entrenched omnichannel business has been a really positive experience, Sacha Laing, Adore Beauty CEO, told Inside Retail. Adore Beautys educational value proposition has also been translated in-store through its beauty experts.

Marketing 250
article thumbnail

How Adore Beauty stores can compete in a crowded beauty market: Retail expert

Inside Retail

A mere three months into the role as CEO at Adore Beauty, Sacha Laing has confirmed why he is the man for the beauty company’s strategic refresh with a three-year plan to transform the e-commerce business into a considerable force in bricks-and-mortar retail.

Marketing 237
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Wesfarmers to launch cosmetics retail chain, Atomica

Inside Retail

Wesfarmers Health has opened the pilot of a new beauty and wellness concept store called Atomica, which it plans to roll out in major cities this year. The first store is located at the Castle Towers shopping centre in Sydney, in a space formerly occupied by Priceline shop. per cent to $5.62

article thumbnail

Digital PR: Where Beauty Challengers can Steal the Spotlight from Established Brands

Retail TouchPoints

Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brands profile and driving sales, especially among younger generations scrolling through TikTok for the lowdown on the latest aesthetic. So how can a new and revolutionary beauty brand get noticed? Data saves time and money.

article thumbnail

Clarins opens first Australian boutique store at Sydney’s QVB

Inside Retail

Clarins has opened its first Australian boutique at Sydney’s Queen Victoria Building , providing a range of skincare products and a complimentary 20-minute express facial. Aside from its products, which include the Double Serum and the Lip Comfort Oil tower, the shop offers professional beauty services and treatments.

Boutique 264
article thumbnail

Why the founder of Uni runs her beauty brand like a software company

Inside Retail

Once I looked deeper at the industry, I realised that my desire to build body care came from growing up in Australia and spending time in the ocean, she continued. Despite the tech and beauty industries appearing to be on opposite sides of the spectrum, for Keating, they require the same business mindset.

Marketing 200
article thumbnail

Adore Beauty to open first brick-and-mortar store

Inside Retail

Online beauty retailer Adore Beauty will open its first brick-and-mortar store in Westfield Southland in Melbourne this weekend. The new boutique will provide customers with a digital skin analysis, a curated range of Adores more than 300 beauty brands, and an in-store beauty service experience.

Boutique 218