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Apparel Retailers: Balancing Online And Store Inventories Will Be Your Biggest Holiday Challenge

Retail TouchPoints

In the apparel vertical, the stakes involved in making accurate product forecasts have always been high. Retailers that order too much of a given product must discount to move merchandise in order to make space for the next season’s items — but if they order too little, they miss out on potential sales and disappoint their customers.

Apparel 273
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13 Retail Marketing Tips For Small Businesses In 2023

Retail Minded

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. adults reported buying or wanting to buy private label goods in apparel, pantry, personal care, and other categories. About 37% of people say they use contactless delivery more than they did pre-pandemic. Nearly 80% of U.S.

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Future Forward: Zero-Party Data and the Evolution of Retail Advertising

Retail TouchPoints

Optimizing Retail Advertising with Zero-Party Data Retail marketers are continuously challenged to understand how well their products or services align with potential customer preferences. Let’s consider an apparel retailer employing zero-party data strategically in its advertising.

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How inventory mistakes hampered City Chic’s half-year earnings

Inside Retail

In explaining these results, the brand pointed to volatile demand, and promotional activity around key dates – such as Black Friday, Cyber Monday and the Christmas and Boxing Day sales period – which impacted its gross margin. As such, retailers need to be strategic and forward-thinking in how they participate.

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Pricer Unveils New Connected Store Solutions at the Retail Technology Show

365 Retail

Pricer, the leading in-store automation and communication solutions, will showcase new connected stores solutions at the Retail Technology Show , taking place at London’s Olympia on 24 & 25 April, 2024.

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Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

Retail TouchPoints

The good news is that many digital retail marketers are successfully operating with agility. retailers, revenue across shopping and paid search campaigns grew 26% year-over-year in April, while return on ad spend (ROAS) improved 33%. Learn From: Apparel. What was once predictable is now actively in motion.

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#CCS23: Composable Commerce, ChatGPT and Data, Data, Data

Retail TouchPoints

Sweaty Betty’s use of performance and personalization APIs from Salesforce allowed the retailer to “customize pricing and promotions to different shopper groups” depending on the actions they took, said Igor Faletski, VP of Product Management at Salesforce. Or ask a customer for their email address, or deliver a promotion?