How Asos plans to bring itself ‘back into fashion’ – and will it work?
Retail Gazette
NOVEMBER 1, 2023
GlobalData senior apparel analyst Pippa Stephens says: “The new test & react model has seen pleasing results so far, with styles experiencing faster sell throughs.” Asos expects the model to be scaled to over 10% of its own brand by the end of its current financial year.
Let's personalize your content