Remove Apparel Remove Fast Fashion Remove Marketing Spend
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How Asos plans to bring itself ‘back into fashion’ – and will it work?

Retail Gazette

GlobalData senior apparel analyst Pippa Stephens says: “The new test & react model has seen pleasing results so far, with styles experiencing faster sell throughs.” Asos expects the model to be scaled to over 10% of its own brand by the end of its current financial year.

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Jason & Scot Show Episode 318 Temu Deep Dive with Earnest Analytics

Retail Geek

In the first three months, for context, it had roughly as many weekly active users in the US as the largest fast fashion brand, Shein, and within 10 months had surpassed Shein in sales. They’re spending a fortune on digital ads and almost certainly losing a lot of money on every sale. Is it apparel?