After tamping down marketing spend, Rent the Runway brings on new chief marketing officer
Retail Dive
FEBRUARY 28, 2024
Natalie McGrath comes from Afterpay, with experience at apparel brands including Bandier, Coach, Alexander Wang and Net-A-Porter.
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4 Tips for Retail Businesses Hungry for Venture Capital Funding
Retail TouchPoints
MAY 1, 2023
We are most excited about brands and retailers in the apparel and grocery/food space that are leaning into sustainability to reduce waste in the supply chain through returns ,” said Lindsay Lightman, Principal at RevTech Ventures in an interview with Retail TouchPoints. Tip 3: Get your CAC and LTV in order.
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How Sustainable Brands can Connect with the True Champions of Their Cause
Retail TouchPoints
FEBRUARY 18, 2022
Individuals don’t overestimate their need for children’s apparel — they either need children’s clothing so they make a purchase, or they don’t. So how can sustainable brands zero in on true climate champions and avoid wasting marketing spend on those that overestimate their personal environmental engagement? Not exactly.
4 Tips for Retail Businesses Hungry for Venture Capital Funding
Retail TouchPoints
MAY 1, 2023
We are most excited about brands and retailers in the apparel and grocery/food space that are leaning into sustainability to reduce waste in the supply chain through returns ,” said Lindsay Lightman, Principal at RevTech Ventures in an interview with Retail TouchPoints. Tip 3: Get your CAC and LTV in order.
Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?
Retail TouchPoints
AUGUST 7, 2023
Temu also operates as a manufacturer-to-consumer marketplace and offers a wide range of merchandise, from homewares to apparel. Following its rebranding and major marketing push in August 2022, Wish has pulled back significantly on its marketing spend to, as Liu put it, “focus on achieving target returns on our ad spend.
How Asos plans to bring itself ‘back into fashion’ – and will it work?
Retail Gazette
NOVEMBER 1, 2023
GlobalData senior apparel analyst Pippa Stephens says: “The new test & react model has seen pleasing results so far, with styles experiencing faster sell throughs.” Asos expects the model to be scaled to over 10% of its own brand by the end of its current financial year.
Can Superdry’s restructuring plan save the business?
Retail Gazette
APRIL 19, 2024
Shares in the retailer have sunk by more than 80% over the past six months alone, giving the business a valuation of around £6m – a fraction of the £1.8bn valuation it had at its peak in 2018.
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